{"schemaVersion":"1.0","exportedAt":"2026-05-15T11:12:51.850Z","occupation":{"soc":"11-2011.00","title":"Advertising and Promotions Managers","group":"Management","sector":"54","jobZone":4,"jobZoneInferred":false},"framework":{"version":"v.26.05","description":"","contextCovered":"This framework covers advertising and promotions management practice from entry-level campaign support through executive strategy, spanning agency, in-house corporate, and integrated marketing environments typical of Job Zone 4 professionals.","levels":{"emerging":{"label":"Emerging","statements":["Advertising copy and layout drafts — review and flag deviations from brand specifications under direct supervisor guidance in an agency or in-house marketing department.","Promotional material components — gather and organize under direction to support campaign plan development across print and digital channels.","Advertising media options — identify and compare basic formats, costs, and audience reach while assisting senior managers in media selection discussions.","Campaign budget worksheets — compile cost estimates and input line-item data under supervision as part of preliminary program cost submissions.","Interdepartmental meeting notes — document and distribute following conferences between sales, graphic arts, and finance staff to support coordination efforts.","CRM and desktop publishing software — operate at a basic level to retrieve customer data and format promotional materials in a professional marketing environment.","Advertising policies and brand guidelines — read and apply consistently when preparing entry-level promotional content for review by senior staff.","Active listening techniques — apply during client and stakeholder briefings to accurately capture requirements and relay them to the broader campaign team.","Media dissemination schedules — track and update under supervision to ensure timely placement of advertising content across approved channels.","Campaign performance data — collect and organize from business intelligence dashboards to support monitoring reports reviewed by advertising managers."]},"developing":{"label":"Developing","statements":["Advertising and promotional materials — plan and prepare with moderate autonomy by coordinating inputs from customers, sales teams, and external advertising agencies.","Scripts, audio, video, and digital promotional assets — inspect and edit routinely to verify adherence to creative specifications and brand standards without close oversight.","Media selection recommendations — develop and present to department heads by analyzing audience data, platform reach, and budget parameters in familiar campaign contexts.","Cross-functional team activities — coordinate across sales, graphic arts, media, finance, and research departments to keep campaign timelines aligned and deliverables on track.","Program cost estimates and budget drafts — prepare and submit independently as part of campaign plan packages reviewed by senior advertising management.","Campaign team members — motivate and monitor progress toward milestone goals during mid-scale advertising campaigns with limited escalation to leadership.","Advertising copy and visual layouts — evaluate using critical thinking and brand knowledge to recommend revisions before materials advance to production.","Customer and stakeholder relationships — maintain through clear written and verbal communication, applying service orientation principles throughout the campaign lifecycle.","ERP and project management platforms — use routinely to track campaign expenditures, resource allocation, and departmental task completion in an integrated marketing environment.","Emerging media trends and platform updates — apply active learning to integrate new advertising channels into established promotional strategies with measured risk."]},"proficient":{"label":"Proficient","statements":["Comprehensive advertising and promotional strategies — plan, develop, and execute autonomously across multiple product lines by synthesizing market research, competitive analysis, and organizational goals.","Advertising policies and organizational standards — formulate and enforce across all campaign phases, ensuring consistent brand expression in complex, multi-channel environments.","Non-routine creative and contractual challenges — resolve independently by applying complex problem solving and deductive reasoning during high-stakes negotiations with media partners and agencies.","Campaign budgets and financial projections — prepare and defend before executive leadership, incorporating detailed cost modeling and return-on-investment analysis for large-scale programs.","Full campaign teams — direct, motivate, and monitor across all disciplines — creative, media, analytics, and finance — guiding performance toward strategic campaign objectives.","Media dissemination plans — coordinate and optimize across broadcast, digital, print, and out-of-home channels, adapting in real time to audience performance metrics and market shifts.","Analytical and scientific software — leverage to conduct systems evaluation of campaign effectiveness, translating data insights into actionable strategy adjustments for ongoing programs.","Interdepartmental contract negotiations and media agreements — lead by applying advanced judgment, persuasion skills, and deep knowledge of advertising law and industry practices.","Promotional content across formats — write, edit, and finalize at a senior level, ensuring oral expression, written clarity, and originality meet the highest professional standards.","Systems analysis of marketing and sales pipelines — perform to identify upstream inefficiencies and recommend structural improvements that elevate overall advertising program performance."]},"advanced":{"label":"Advanced","statements":["Organizational advertising vision and long-range promotional strategy — set and champion at the executive level, aligning brand investment with business growth objectives across all markets.","Enterprise-wide advertising policies — develop, institutionalize, and govern, establishing the standards by which all campaigns, agencies, and vendor relationships are evaluated and managed.","Senior advertising and marketing professionals — mentor, develop, and lead, building organizational capability and succession depth across the full promotions management function.","Cross-organizational campaign governance structures — design and implement to integrate sales, finance, legal, product, and creative functions under a unified promotional operating model.","Major advertising agency and media partner relationships — cultivate and steward at the principal level, negotiating enterprise agreements that deliver competitive advantage and brand equity.","Multimillion-dollar advertising budgets — authorize, oversee, and optimize across annual planning cycles, applying economic and accounting knowledge to maximize portfolio-level ROI.","Emerging technology and platform adoption — lead organizationally by evaluating business intelligence, CRM, and web creation tools for enterprise integration and competitive differentiation.","Industry thought leadership and brand positioning — advance through public speaking, industry participation, and innovation-driven campaigns that distinguish the organization in its sector.","Organizational risk and reputational exposure in advertising — assess and mitigate at the leadership level using systems evaluation, legal acumen, and executive judgment in high-visibility contexts.","Culture of creative excellence and achievement orientation — model and sustain across the advertising and promotions function, driving originality, accountability, and continuous improvement organization-wide."]}}},"sources":{"onet":"v30.2 (CC BY 4.0)","crosswalk":"https://skillscrosswalk.com","generator":"LER.me"},"attribution":"© EBSCOed"}