{"schemaVersion":"1.0","exportedAt":"2026-05-15T11:23:15.681Z","occupation":{"soc":"11-2021.00","title":"Marketing Managers","group":"Management","sector":"54","jobZone":4,"jobZoneInferred":false},"framework":{"version":"v.26.05","description":"","contextCovered":"This framework covers marketing management practice from entry-level campaign support and data compilation through executive-level enterprise strategy, financial governance, and organizational capability development across B2B and B2C environments.","levels":{"emerging":{"label":"Emerging","statements":["Marketing strategy components — identify and document under supervisor guidance using established frameworks tied to organizational objectives and market data.","Product and service offering lists — compile and format accurately using internal product documentation and CRM databases.","Market research reports — read, summarize, and extract relevant findings to support team-level planning activities.","Presentation software and desktop publishing tools — use to prepare draft marketing materials and internal briefing decks under direction.","Sales and marketing terminology — apply correctly in written and verbal communications within cross-functional team meetings.","Customer satisfaction data — gather and organize from survey tools and databases to assist in pricing and product strategy discussions.","Marketing activities calendar — track and monitor assigned tasks and deadlines using project management tools in a team environment.","Product specifications such as design, color, and packaging — document stakeholder input from product development meetings for manager review.","Basic financial data including budgets and expenditure reports — compile and reconcile under supervision to support marketing planning cycles.","Graphics and photo imaging software — use to assist in producing visual assets aligned with brand standards under creative direction."]},"developing":{"label":"Developing","statements":["Marketing strategies — formulate draft recommendations based on market characteristics, cost factors, and company objectives with moderate oversight.","Pricing strategies — develop and propose options that balance firm profitability goals and customer satisfaction using competitive benchmarking data.","Marketing campaigns — coordinate execution across advertising and promotion teams, managing timelines and deliverables in a mid-sized organizational environment.","Sales forecasting models — apply to evaluate product line profitability and identify emerging market trends with limited supervisory review.","Return-on-investment projections — prepare for new product initiatives by analyzing historical expenditure data and financial performance reports.","Marketing and sales staff performance — evaluate through structured reviews and provide day-to-day guidance to support individual development goals.","Web page creation and data base query software — use routinely to update campaign content, pull audience segmentation data, and monitor digital performance metrics.","Stakeholder communications — deliver persuasive oral and written presentations to internal teams and external partners advocating for marketing recommendations.","Product development consultations — participate in cross-functional discussions to align packaging, design, and feature decisions with market positioning strategies.","Market trend analyses — monitor and synthesize industry publications and competitive intelligence sources to inform quarterly planning decisions."]},"proficient":{"label":"Proficient","statements":["Comprehensive marketing strategy — develop and evaluate autonomously by integrating organizational objectives, market characteristics, and financial viability across product portfolios.","Multi-channel marketing activities and policies — direct and coordinate across advertising, digital, and promotional channels to drive measurable revenue and brand outcomes.","Full product development financial analysis — conduct independently, encompassing R&D appropriations, budget variance, and profit-loss projections for executive decision-making.","Dynamic pricing strategies — design and refine across complex market segments, balancing competitive pressures, cost structures, and long-term customer retention objectives.","Strategic sales forecasting — lead business development analysis and market trend monitoring to ensure sustained profitability across product lines and service categories.","Marketing and sales team — hire, train, and conduct performance evaluations for a full departmental team, overseeing daily operations and capability development.","Non-routine competitive and consumer insight challenges — resolve through advanced critical thinking, synthesizing quantitative data and qualitative market signals into actionable strategy.","Cross-functional product specification alignment — lead consultations with product development teams to ensure market-driven design, color, and packaging decisions are embedded in development cycles.","Video creation, data visualization, and presentation platforms — leverage proficiently to produce high-impact executive communications and market-facing campaign assets.","Complex negotiations with agency partners and media vendors — conduct autonomously, securing favorable terms while maintaining strategic brand and budget objectives."]},"advanced":{"label":"Advanced","statements":["Enterprise-wide marketing strategy — set long-term direction by synthesizing organizational vision, macroeconomic trends, and competitive intelligence to position the firm for sustained market leadership.","Marketing investment portfolio — govern across business units by establishing ROI thresholds, reallocating budgets, and holding senior leaders accountable for financial performance outcomes.","Organizational marketing capability — build by designing talent pipelines, mentoring senior managers, and establishing career development frameworks for the full marketing function.","Pricing architecture and revenue strategy — establish at the organizational level by integrating economic modeling, customer lifetime value analysis, and cross-functional margin objectives.","Marketing systems and operational models — evaluate and redesign to improve efficiency and scalability, applying systems analysis principles across technology, process, and people dimensions.","Executive-level stakeholder influence — exercise through compelling, evidence-based communications that align boards, C-suite leaders, and external partners around strategic marketing priorities.","Adaptive marketing leadership — model and institutionalize by cultivating a culture of innovation, experimentation, and continuous learning across diverse and dynamic market conditions.","Cross-enterprise product and commercial strategy — lead by coordinating marketing, product, sales, and finance executives to ensure coherent go-to-market execution at scale.","Industry and regulatory landscape — monitor and interpret at the systems level to proactively reposition organizational marketing strategy ahead of market disruptions or policy shifts.","Marketing technology ecosystem — champion adoption and governance of emerging platforms, data management systems, and AI-driven tools to sustain competitive analytical and creative advantage."]}}},"sources":{"onet":"v30.2 (CC BY 4.0)","crosswalk":"https://skillscrosswalk.com","generator":"LER.me"},"attribution":"© EBSCOed"}