{"schemaVersion":"1.0","exportedAt":"2026-05-15T11:22:19.186Z","occupation":{"soc":"11-2032.00","title":"Public Relations Managers","group":"Management","sector":"54","jobZone":4,"jobZoneInferred":false},"framework":{"version":"v.26.05","description":"","contextCovered":"This framework covers public relations management practice across corporate, nonprofit, and institutional settings, from entry-level communications support through executive-level strategy and organizational leadership.","levels":{"emerging":{"label":"Emerging","statements":["Press releases and basic communications materials — draft and format under direct supervision using desktop publishing software in a corporate PR department.","Brand messaging guidelines — review and apply when preparing entry-level content for internal and external audiences in an organizational communications setting.","Active listening skills — demonstrate during stakeholder briefings and team meetings to accurately capture directives from senior PR managers.","Budget documentation — assist in compiling line-item data and supporting materials for departmental budget submissions under managerial guidance.","CRM software and office suite tools — navigate and enter contact records, media lists, and correspondence logs under structured onboarding protocols.","Organizational policies and communication objectives — read, comprehend, and summarize for reference in day-to-day PR support tasks.","Graphics and photo imaging software — apply basic functions to prepare visual assets for press kits under the direction of a senior communications specialist.","Media inquiries and routine correspondence — respond to using approved templates and escalation procedures in a supervised PR office environment.","Coordination tasks — support by scheduling meetings between staff members and organization officials as directed by PR leadership.","Web page content updates — execute using web page creation and editing software following established editorial guidelines and supervisor approval."]},"developing":{"label":"Developing","statements":["Public relations campaigns — plan and execute end-to-end under moderate oversight, adapting messaging to audience segments in a mid-sized organization.","Departmental budget proposals — prepare for managerial review, including cost estimates for program implementation and media activities in a corporate communications context.","Media relations — manage routine press inquiries and cultivate journalist contacts independently, applying active listening and oral expression skills across multiple platforms.","Video and multimedia content — produce and edit using video creation and editing software to support communications initiatives with reduced supervisory involvement.","Staff coordination — organize cross-functional communications activities by conferring with department heads and project teams to align objectives and timelines.","Database and CRM systems — query and maintain stakeholder records, track campaign metrics, and generate routine reports to inform PR strategy adjustments.","Written communications — compose speeches, talking points, and organizational announcements applying strong writing and reading comprehension skills in professional organizational settings.","Reputational risk scenarios — identify emerging issues and apply deductive reasoning to recommend initial response strategies to senior management.","Social and digital media channels — monitor audience sentiment and platform performance, adjusting content strategy based on data-driven observations.","Organizational policies — interpret and communicate updates to staff and external partners, ensuring consistent application across PR activities in a regulated industry environment."]},"proficient":{"label":"Proficient","statements":["PR strategy and policy implementation — direct autonomously across the full communications scope, ensuring organizational objectives are met in complex multi-stakeholder environments.","Annual and program-specific budgets — develop, defend, and oversee approval processes including funding allocation for long-term communications initiatives at organizational leadership levels.","Board members and senior officials — confer with regularly to coordinate messaging, resolve sensitive communications issues, and align PR activities with organizational mission.","Non-routine reputational crises — lead organizational response by applying advanced judgment and decision-making skills across media, legal, and executive stakeholder contexts.","Full media ecosystem — manage relationships with broadcast, print, and digital outlets independently, negotiating coverage opportunities and mitigating negative press in competitive sectors.","Cross-functional teams — coordinate between HR, legal, finance, and operations to ensure communications strategies reflect accurate and compliant organizational positions.","Data analytics and CRM platforms — leverage to evaluate campaign ROI, refine audience targeting, and present findings to senior leadership with actionable recommendations.","Web platform development and content infrastructure — oversee to ensure organizational digital presence reflects brand standards and supports integrated PR objectives.","Talent and performance standards — set for PR staff by designing workflows, establishing quality benchmarks, and providing substantive editorial and strategic feedback.","Financial and investment communications — direct the preparation and delivery of materials for funding announcements, maximizing stakeholder confidence and media reach."]},"advanced":{"label":"Advanced","statements":["Enterprise-wide communications strategy — set vision and long-term direction for all PR functions, aligning organizational reputation objectives with executive leadership and board priorities.","Organizational financial activities — direct budget oversight and resource allocation across the PR division to maximize investment in high-impact communications initiatives at scale.","Executive leadership and board members — advise on sensitive communications issues, coordinate crisis response posture, and shape organizational narrative at the highest institutional levels.","PR policies and governance frameworks — develop and institutionalize enterprise standards that guide communications conduct, ethical practice, and regulatory compliance across all divisions.","Senior communications professionals — mentor, develop, and lead by cultivating judgment, critical thinking, and leadership capacity within the next generation of PR talent.","Cross-industry stakeholder ecosystems — engage at principal level with government, media, community, and investor audiences to advance organizational influence and reputational standing.","Integrated technology infrastructure — champion adoption of advanced CRM, analytics, and digital publishing platforms to transform PR operations and competitive positioning organization-wide.","Organizational culture of integrity and accountability — model and reinforce through consistent leadership behaviors, public-facing conduct, and internal communications that reflect institutional values.","Multi-year budget and funding strategy — oversee development and board-level approval, ensuring PR investments are justified through measurable outcomes and aligned with business continuity goals.","Industry thought leadership — represent the organization externally through keynotes, publications, and professional associations, establishing authority and expanding strategic influence across the sector."]}}},"sources":{"onet":"v30.2 (CC BY 4.0)","crosswalk":"https://skillscrosswalk.com","generator":"LER.me"},"attribution":"© EBSCOed"}