{"schemaVersion":"1.0","exportedAt":"2026-05-15T12:39:49.731Z","occupation":{"soc":"13-1161.01","title":"Search Marketing Strategists","group":"Business & Financial Operations","sector":"55","jobZone":4,"jobZoneInferred":false},"framework":{"version":"v.26.05","description":"","contextCovered":"This framework covers search marketing strategy practice across in-house and agency environments, spanning SEO, paid search, analytics, web optimization, and executive stakeholder communication at Job Zone 4 preparation depth.","levels":{"emerging":{"label":"Emerging","statements":["Web metrics data — collect and organize using analytics platforms such as Google Analytics under direct supervision in a digital marketing environment.","Search engine optimization fundamentals — apply to existing web page content by following established keyword guidelines provided by senior strategists.","Click-through rates and conversion rates — identify and document from campaign dashboards to support routine reporting tasks assigned by marketing managers.","Digital asset metadata — update and format for SEO compliance using web page editing software under the guidance of a senior team member.","Key Performance Indicators — locate and record from pre-configured campaign reports to contribute to weekly performance summaries.","Analytics tracking tools — assist in configuring basic visitor behavior settings according to documented setup procedures on live client websites.","Search engine result patterns — observe and describe using keyword research tools to support placement recommendations made by experienced strategists.","Online marketing strategy documents — read and synthesize relevant sections to prepare briefing notes for team planning meetings.","Web developer communication — participate in structured meetings to relay SEO requirements for page construction tasks under manager direction.","Competitor keyword activity — monitor and log using standard search marketing software to populate competitive intelligence trackers maintained by the team."]},"developing":{"label":"Developing","statements":["Web metrics reports — compile and interpret including visits, page views, and cost-per-click data to deliver monthly performance analyses to marketing stakeholders.","Digital assets including text, images, and multimedia — optimize for SEO and cross-device usability by applying established best-practice frameworks with minimal oversight.","Keyword strategy — develop and refine by analyzing search engine patterns to direct content placement across client or organizational websites.","Campaign KPIs — select and track appropriate indicators aligned to client objectives, producing clear written summaries for marketing executives.","Analytics platform configurations — set up and adjust goal tracking and event monitoring to capture accurate visitor behavior data across digital properties.","Online marketing strategy — contribute to development and implementation by preparing channel-specific recommendations based on search performance data.","Web architecture consultations — coordinate with developers to communicate SEO requirements for server configuration and URL structure improvements.","Business intelligence software — use routinely to identify traffic trends and anomalies, translating findings into actionable optimization recommendations.","Paid search campaigns — manage keyword bids and ad copy iterations by applying data-driven adjustments in a fast-paced agency or in-house environment.","Stakeholder presentations — prepare and deliver search performance updates using clear verbal and written communication tailored to non-technical marketing audiences."]},"proficient":{"label":"Proficient","statements":["Comprehensive search analytics reports — design and produce autonomously, integrating multi-channel metrics such as transaction volume, revenue, and cost-per-acquisition for executive decision-making.","Full-scope SEO audits — conduct independently across large or complex websites, identifying technical, content, and authority gaps and prioritizing remediation roadmaps.","Cross-functional digital campaigns — lead planning and execution by integrating paid search, organic search, and content strategies to meet measurable business objectives.","Non-routine algorithmic changes — diagnose and respond to by applying inductive and deductive reasoning to traffic pattern shifts affecting client search visibility.","Advanced analytics instrumentation — architect and validate including custom dimensions, attribution models, and multi-touch tracking across enterprise-level web properties.","Web development team collaboration — direct technical SEO requirements for site architecture, schema markup, and Core Web Vitals improvements in agile project environments.","KPI frameworks — define and implement for diverse client verticals, aligning search marketing metrics to broader organizational revenue and growth targets.","Search marketing budgets — manage and optimize by modeling cost-per-click and cost-per-acquisition scenarios to maximize return on advertising spend.","Complex problem-solving — apply across simultaneous client portfolios by synthesizing competitive intelligence, keyword data, and audience behavior into cohesive search strategies.","Junior and mid-level team members — mentor on analytics interpretation and optimization techniques, elevating team-wide capability in data-driven decision-making."]},"advanced":{"label":"Advanced","statements":["Enterprise search marketing strategy — set and champion across the organization by translating C-suite business objectives into integrated SEO and paid search roadmaps.","Organizational analytics infrastructure — lead the design and governance of, establishing standards for data collection, reporting integrity, and insight generation at scale.","Cross-departmental alignment — drive between marketing, technology, product, and finance teams to embed search performance considerations into enterprise digital investment decisions.","Industry-leading KPI methodologies — develop and publish by synthesizing emerging measurement practices, advancing organizational and sector-wide understanding of search marketing effectiveness.","Senior marketing executives — advise through regular strategic briefings that connect search channel performance to revenue outcomes, brand health, and competitive positioning.","High-performing search marketing teams — build and develop by establishing hiring criteria, capability development programs, and career pathways aligned to business growth.","Emerging search technologies and algorithm shifts — evaluate and translate into forward-looking organizational strategy, ensuring sustained competitive advantage across digital channels.","Agency or vendor partnerships — negotiate and govern by defining performance standards, contract terms, and accountability frameworks that protect organizational search marketing investments.","Thought leadership and innovation culture — cultivate within the marketing function by championing experimentation, continuous learning, and evidence-based optimization at the principal level.","Budget allocation decisions at organizational scale — inform and authorize by modeling multi-year search marketing investment scenarios against projected customer acquisition and lifetime value targets."]}}},"sources":{"onet":"v30.2 (CC BY 4.0)","crosswalk":"https://skillscrosswalk.com","generator":"LER.me"},"attribution":"© EBSCOed"}