{"schemaVersion":"1.0","exportedAt":"2026-05-15T12:38:02.125Z","occupation":{"soc":"27-1024.00","title":"Graphic Designers","group":"Arts, Design, Entertainment, Sports & Media","sector":"54","jobZone":4,"jobZoneInferred":false},"framework":{"version":null,"description":"Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.","contextCovered":"In-house brand teams, agencies, publishing, and freelance practice across print, digital, brand identity, and packaging; junior designer through art director through design lead.","levels":{"emerging":{"label":"Emerging","statements":["Adobe Creative Suite (Illustrator, Photoshop, InDesign) — produce assets to brief under a senior designer's review.","Brand-style guides — apply consistently across asset production for routine projects.","File-prep for print and digital deliverables — execute correctly per output specifications.","Iteration and revision rounds — incorporate feedback efficiently within a project timeline.","Stock-image sourcing and rights tracking — perform per brand and legal standards.","Typography fundamentals (kerning, leading, hierarchy) — apply correctly on routine layout work.","Project files and version control — maintain to team conventions for handoff and archival.","Production-art prep (color, bleed, trim, packaging dielines) — produce reliably for routine print work.","Time tracking and project hours — log accurately to brief, design, revisions, and production phases.","Design-review presentations — present own work clearly in junior critique sessions."]},"developing":{"label":"Developing","statements":["Concept development from creative brief — produce 3–5 directions for review on routine projects.","Brand-system applications across multiple touchpoints — execute consistently in a defined system.","Multi-channel asset packages (web, social, email, print) — deliver as a cohesive system.","Client and stakeholder revisions — manage diplomatically and translate vague feedback into specific changes.","Photo art-direction and retouching — direct or execute to a senior's vision on shoot days.","Layout systems and grids — design and apply across publication-scale projects.","Junior designers and interns — mentor on technical and conceptual fundamentals.","Project timelines and dependencies — plan and meet on a personally owned project.","Cross-functional review with copy, account, and production — collaborate substantively in meetings.","New software and platform features — learn and incorporate from Creative Cloud releases."]},"proficient":{"label":"Proficient","statements":["Brand-identity systems from scratch — design and document for clients or in-house brands.","Multi-month project ownership — manage end-to-end from brief through final-art delivery.","Creative leadership in client meetings — present and defend concepts with stakeholders.","Junior and mid-level designers — mentor across the team on craft and process.","Award-quality work — produce on selected projects across the year.","Cross-discipline collaboration (UX, copywriting, motion, illustration) — partner substantively.","Production oversight across complex deliverables — own quality on large packaging or campaign rollouts.","Vendor relationships (printers, photographers, illustrators) — manage on behalf of the team.","Design-system documentation — author for organization-wide use.","Internal critique culture — set the bar through senior-level participation and feedback."]},"advanced":{"label":"Advanced","statements":["Creative direction across a brand or agency portfolio — set and uphold across multi-quarter cycles.","Hiring, leveling, and team development — own the design-talent pipeline at organization scale.","Major brand launches and re-brands — lead end-to-end with executive stakeholders.","Industry presence and thought leadership — speak, write, and represent the practice externally.","Strategic creative planning multi-quarter — align with marketing, product, and business strategy.","Design-budget and capacity planning — own with the head of marketing or agency lead.","Design-system governance at scale — set standards across multi-team or multi-brand organizations.","Senior designer mentorship and career development — sponsor across the design organization.","Cross-functional executive partnerships (product, engineering, marketing) — represent the design point of view.","Creative practice and culture — shape through rituals, standards, and aesthetic direction across the team."]}}},"sources":{"onet":"v30.2 (CC BY 4.0)","crosswalk":"https://skillscrosswalk.com","generator":"LER.me"},"attribution":"© EBSCOed"}