{"schemaVersion":"1.0","exportedAt":"2026-05-15T12:39:13.036Z","occupation":{"soc":"27-3099.00","title":"Media and Communication Workers, All Other","group":"Arts, Design, Entertainment, Sports & Media","sector":"51","jobZone":null,"jobZoneInferred":false},"framework":{"version":"v.26.05","description":"","contextCovered":"This framework covers media and communication professionals working across creative, editorial, digital, and client-facing contexts in advertising agencies, media production companies, and communications departments at Job Zone 3 preparation level.","levels":{"emerging":{"label":"Emerging","statements":["Client requirements — gather and record under direct supervision during initial project intake meetings in a media production environment.","Desktop publishing software — operate basic functions to format documents and layouts under guidance from a senior team member.","Creative briefs — read and interpret to identify key deliverables before beginning assigned tasks in a communications department.","Draft layouts — prepare using graphics or photo imaging software following established templates provided by a creative director.","Active listening skills — apply during team briefings to capture accurate notes on project goals and client expectations.","Document management software — organize and file project assets according to department naming and version-control conventions.","Written copy — proofread for grammar and style errors using basic editorial checklists in a fast-paced media production setting.","Department heads — communicate clearly when requesting clarification on assigned tasks across creative, copywriting, or production teams.","Project deadlines and budget guidelines — follow as directed by a supervisor when completing routine media communication assignments.","Video creation and editing software — perform basic import, trim, and export functions on assigned short-form content under supervision."]},"developing":{"label":"Developing","statements":["Design solutions — develop collaboratively with creative directors by contributing original concepts during brainstorming sessions for client campaigns.","Final layouts — present to internal stakeholders for review, incorporating feedback to refine deliverables before client submission.","Client accounts — manage day-to-day communications and project milestones while working within established budget and scheduling parameters.","Graphics and photo imaging software — apply intermediate techniques to produce polished visual assets for print and digital media channels.","Cross-departmental requirements — discuss and reconcile with art, copywriting, and production teams to ensure cohesive project execution.","Web platform development software — update and maintain content on organizational websites in response to campaign and editorial schedules.","Time management strategies — implement to balance multiple concurrent media projects without exceeding approved resource allocations.","Marketing and communications principles — apply when selecting messaging approaches that align client objectives with target audience needs.","Social perceptiveness — exercise when reading client or colleague reactions during presentations to adjust tone and messaging in real time.","Video production workflows — coordinate editing tasks, including sequencing and audio syncing, for promotional or informational media content."]},"proficient":{"label":"Proficient","statements":["Client-ready design solutions — develop autonomously by translating complex briefs into strategic visual and written media deliverables.","Final presentation packages — construct and deliver to clients, guiding approval discussions and negotiating revisions across multiple project formats.","Full project portfolios — manage independently, maintaining on-time, on-budget delivery across simultaneous accounts in a competitive media environment.","Creative, art, and production department leaders — engage proactively to align cross-functional contributions with overarching campaign objectives.","Non-routine communication challenges — resolve by applying critical thinking and originality to devise novel approaches for complex client problems.","Document management systems — architect and maintain for a project team, ensuring version integrity and accessibility of all media assets.","Advanced desktop publishing and graphics workflows — integrate across tools to produce broadcast-quality publications and multi-platform content packages.","Editorial and brand standards — enforce consistently across all written and visual outputs, coaching junior staff on quality expectations.","Sales and marketing analytics — interpret to evaluate campaign effectiveness and adjust media communication strategies for improved client outcomes.","Stakeholder presentations — lead with confidence, using oral expression and structured narratives to persuade senior clients and executive audiences."]},"advanced":{"label":"Advanced","statements":["Organizational creative direction — set by establishing media communication standards, brand voice guidelines, and visual identity frameworks across the enterprise.","Strategic client relationships — cultivate at the executive level, translating long-term business goals into innovative media and communications campaigns.","Departmental budgets and project pipelines — oversee at scale, allocating resources and prioritizing accounts to maximize organizational output and profitability.","Emerging media technologies — evaluate and champion adoption of new video, publishing, and web platform tools that advance the organization's competitive position.","Cross-functional leadership teams — convene and guide, aligning creative, production, copywriting, and client services divisions around unified campaign strategies.","Talent development programs — design and implement to accelerate the growth of emerging and developing media communication professionals within the organization.","Industry best practices and innovation — drive by synthesizing market trends, O*NET competency standards, and organizational learning into evolving workflow methodologies.","High-stakes client presentations — orchestrate at the organizational level, representing the agency or department as principal spokesperson for major account decisions.","Quality assurance frameworks — institute across all media output channels, establishing review protocols that uphold excellence in written, visual, and digital communications.","Organizational culture of adaptability and achievement — model and foster by recognizing exemplary work, setting ambitious performance benchmarks, and mentoring senior practitioners."]}}},"sources":{"onet":"v30.2 (CC BY 4.0)","crosswalk":"https://skillscrosswalk.com","generator":"LER.me"},"attribution":"© EBSCOed"}