{"schemaVersion":"1.0","exportedAt":"2026-05-15T12:37:55.743Z","occupation":{"soc":"39-7012.00","title":"Travel Guides","group":"Personal Care & Service","sector":"71","jobZone":2,"jobZoneInferred":false},"framework":{"version":"v.26.05","description":"","contextCovered":"This framework covers guided tour operations from day-one participant orientation and basic booking support through executive-level portfolio strategy, vendor leadership, and organizational capability development in the travel and tourism industry.","levels":{"emerging":{"label":"Emerging","statements":["Tour itinerary templates — review and follow under direct supervisor guidance during initial client-facing assignments.","Sightseeing and shopping recommendations — deliver scripted advice to tour participants at commonly visited destination sites.","Transportation and accommodation bookings — assist in arranging details using office suite software under close supervisory direction.","Tour group participants — greet and orient upon arrival at designated meeting points following established protocols.","Basic first aid procedures — apply to minor injuries among group participants according to certified training guidelines.","Travel package features — describe and present to prospective clients using prepared promotional materials under staff oversight.","Special needs of individual tour participants — identify and report to a senior guide for appropriate action on group tours.","Service feedback forms — collect from tour participants and submit to tour organizers at the conclusion of each trip.","Customer relationship management (CRM) software — enter basic client contact and booking data under the direction of a senior guide.","Tour group schedules — monitor time checkpoints and alert supervisor when itinerary milestones are at risk of being missed."]},"developing":{"label":"Developing","statements":["Tour itineraries — plan and adjust applying working knowledge of travel routes, destination sites, and seasonal conditions.","Accommodations and ground transportation — coordinate and confirm arrangements independently for standard group tours using booking databases.","Itinerary disruptions and service delays — resolve routine problems by applying familiar problem-solving steps with minimal supervisor input.","Special participant needs including mobility or dietary requirements — attend to proactively throughout the duration of a tour.","Travel package options — sell to clients by adapting persuasive talking points to individual customer interests and budget ranges.","Medical personnel availability and emergency contact protocols — arrange and verify before expeditions depart from the home base.","Destination-specific sightseeing and shopping guidance — provide with increasing local knowledge to groups at multiple tour locations.","Post-tour service evaluations — compile participant feedback and summarize findings in written reports submitted to tour organizers.","Mobile location-based services software — use to track group movements and communicate real-time updates to participants in the field.","Group dynamics and participant satisfaction — monitor throughout a tour and adjust pacing or programming to maintain positive experience."]},"proficient":{"label":"Proficient","statements":["Complex multi-stop tour itineraries — design and execute autonomously, integrating transportation, lodging, and activity logistics across diverse destinations.","Non-routine itinerary crises such as weather disruptions or supplier failures — resolve decisively on behalf of the tour group in real time.","High-value travel packages — sell through customized consultations, applying negotiation skills and nuanced understanding of client motivations.","First aid including assessment of more serious injuries — administer competently and coordinate handoff to medical personnel during expeditions.","Vendor and accommodation provider relationships — negotiate terms, evaluate service quality, and report findings to influence future tour planning.","Participant special needs spanning accessibility, medical, and cultural considerations — manage comprehensively throughout the full tour lifecycle.","Tour performance data — analyze using spreadsheet and CRM software to identify service trends and recommend itinerary improvements.","Spontaneous sightseeing and cultural commentary — deliver accurately and engagingly across multiple destinations without reliance on scripted materials.","Junior guides and support staff — coordinate task assignments and provide real-time coaching during active tour operations.","Client-facing written communications including pre-tour briefing documents and post-tour summaries — produce independently to a professional standard."]},"advanced":{"label":"Advanced","statements":["Organization-wide tour portfolio — develop strategic itinerary offerings that align with market demand, profitability targets, and brand positioning.","Company service standards for guide conduct, problem resolution, and participant care — establish and institutionalize across all tour products.","Emerging travel destinations and route innovations — evaluate through research and pilot tours, leading adoption decisions for the organization.","Guide training programs covering itinerary planning, first aid, and customer service — design and deliver to build organizational capability.","Tour organizer and key vendor partnerships — negotiate and steward at a senior level to secure favorable terms and consistent quality.","Organizational CRM, booking, and reporting technology systems — champion selection, implementation, and staff adoption to improve operational efficiency.","Complex client escalations and reputational risk situations — resolve at the executive level, preserving client relationships and company standing.","Revenue and profitability performance of tour operations — oversee using analytical software dashboards and guide data-driven investment decisions.","Cross-functional sales and marketing strategies for travel packages — lead in collaboration with marketing teams to grow market share.","Industry trends in accessible and sustainable tourism — champion adoption of inclusive practices and responsible tourism standards across the organization."]}}},"sources":{"onet":"v30.2 (CC BY 4.0)","crosswalk":"https://skillscrosswalk.com","generator":"LER.me"},"attribution":"© EBSCOed"}