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Market Research Analysts and Marketing Specialists

SOC 13-1161.00Job Zone 4 · Considerable Preparationv.26.05

Context coveredThis framework covers market research and marketing specialist practice across consumer insight generation, data collection and analysis, report authorship, campaign effectiveness measurement, and strategic market positioning within business and financial operations environments.

Sources:O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.SkillsCrosswalkSkillsCrosswalk — O*NET enrichment + adjacency index. Opens in new tab.
Emerging
Entry / Apprentice
  1. Survey instruments and data collection templates — design and distribute under supervisor guidance to gather baseline consumer opinion data for a defined market segment.
  2. Customer demographic datasets — compile and organize using spreadsheet software following established protocols on an entry-level research project.
  3. Research findings and summary tables — translate into clear written paragraphs under direction to support a marketing team's preliminary report.
  4. CRM software and data entry procedures — apply to record customer satisfaction responses accurately within a structured client engagement workflow.
  5. Existing secondary data sources — locate and retrieve following team-defined criteria to support market positioning analysis for a product line.
  6. Basic statistical outputs and cross-tabulations — interpret with supervisor review to identify initial patterns in consumer preference surveys.
  7. Marketing effectiveness metrics — monitor and log from campaign dashboards under guidance to track performance against predefined benchmarks.
  8. Word processing and desktop publishing tools — use to format research summaries and client-facing documents to organizational standards.
  9. Sales and marketing trend reports — read and summarize with comprehension to contribute background knowledge to team strategy discussions.
  10. Research methodology options — compare and present pros and cons under direction when selecting data collection approaches for a new study.
Developing
Mid-level / Established
  1. Consumer buying habit and preference data — collect and analyze routinely using analytical software to identify emerging market opportunities for assigned product categories.
  2. Online surveys, opinion polls, and questionnaires — devise and test independently, applying established sampling principles to ensure data validity for mid-sized research projects.
  3. Customer and employee satisfaction assessments — conduct and score using structured measurement tools, producing actionable findings with limited oversight.
  4. Research findings and data visualizations — prepare and present in written reports and slide decks, translating complex statistical output into clear business language for internal stakeholders.
  5. Marketing and advertising program effectiveness — measure using defined KPIs and analytics platforms, delivering periodic performance summaries to account managers.
  6. Market positioning data — gather and synthesize from competitive intelligence sources to support strategic recommendations within a familiar industry context.
  7. Sales and marketing trend forecasts — develop by applying regression and trend-analysis techniques to historical datasets in routine analytical environments.
  8. Cross-functional research projects — coordinate with statisticians, pollsters, and marketing professionals, managing timelines and deliverables with moderate independence.
  9. Graphics and data visualization software — use proficiently to produce compelling charts and infographics that enhance clarity of research deliverables.
  10. Sociological and psychological frameworks — apply to interpret consumer behavior patterns and refine audience segmentation in brand research contexts.
Proficient
Senior / Expert IC
  1. Complex multi-method research designs — devise and evaluate independently, integrating quantitative surveys and qualitative methods to address ambiguous business questions across the full project lifecycle.
  2. Consumer demographic, psychographic, and behavioral data — analyze autonomously using advanced analytical software to uncover non-obvious demand drivers and unmet market needs.
  3. Marketing communications and advertising strategy effectiveness — assess end-to-end using attribution modeling and experimental design, delivering strategic recommendations to senior leadership.
  4. Full-cycle research reports — author and present with high written and oral proficiency, converting intricate findings into persuasive narratives that influence go-to-market decisions.
  5. Market positioning and competitive landscape — synthesize from primary and secondary sources to provide definitive guidance on a company's standing and strategic options in the marketplace.
  6. Sales and marketing trend forecasts — generate and continuously refine using predictive modeling techniques, informing resource allocation and product roadmap planning.
  7. Customer satisfaction measurement programs — design, implement, and iterate, selecting validated instruments and benchmarking results against industry norms.
  8. Non-routine data quality and methodology challenges — diagnose and resolve using systems analysis and critical thinking, ensuring research integrity under deadline pressure.
  9. Stakeholder collaboration across research, analytics, and marketing functions — lead at the project level, persuading diverse audiences and adapting communication style to technical and non-technical contexts.
  10. Emerging research technologies and platforms — evaluate and adopt, applying active learning to integrate CRM analytics, social listening tools, and web analytics into the organization's research toolkit.
Advanced
Lead / Principal / Executive
  1. Organizational market research strategy — set direction and govern, establishing methodological standards and quality frameworks that elevate analytical capability across the enterprise.
  2. Research team talent and capability — develop through mentorship, structured learning strategies, and performance feedback, building a pipeline of proficient analysts and specialists.
  3. Enterprise-level consumer insight programs — design and oversee, integrating large-scale data collection, advanced modeling, and cross-functional collaboration to drive sustained competitive advantage.
  4. Executive and board-level research presentations — deliver with authoritative oral and written expression, translating complex market intelligence into strategic imperatives that shape corporate direction.
  5. Marketing and communications investment portfolio — evaluate and optimize at organizational scale, applying systems evaluation to reallocate resources toward the highest-impact programs.
  6. Market forecasting and scenario planning frameworks — architect and institutionalize, enabling the organization to anticipate demand shifts and respond proactively to macroeconomic and industry trends.
  7. Cross-enterprise stakeholder alignment — lead by exercising social perceptiveness and persuasion to build consensus among marketing, product, finance, and operations leaders on data-driven strategy.
  8. Research technology ecosystem — govern the selection, integration, and governance of CRM, analytics, and content workflow platforms to maximize research productivity and data integrity at scale.
  9. Organizational intellectual curiosity and innovation culture — champion by sponsoring experimental research methodologies, pilot programs, and knowledge-sharing initiatives across business units.
  10. Industry-wide market intelligence partnerships — cultivate with external research vendors, academic institutions, and trade organizations, positioning the enterprise as an authoritative voice in its sector.

AI-at-Work Competency Framework

Sources:Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab.Jadhav & Danve, 2026Skill Automation Feasibility Index — Jadhav & Danve, 2026 (arXiv:2604.06906). Opens in new tab.WEF Skills TaxonomyWEF Skills Taxonomy 2021 — Building a Common Language for Skills at Work. Opens in new tab.
Subscriber feature

Authoritative source data identified for 998 occupations

How a worker at each mastery level uses, directs, and evaluates AI tools in this occupation. Each statement cites its evidence inline; click a citation chip to verify the source.

Emerging
  1. AI-assisted report drafting — uses an LLM to convert raw data summaries into initial written report sections, then reviews and corrects factual claims before submission Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab. Jadhav & Danve, 2026Skill Automation Feasibility Index — Jadhav & Danve, 2026 (arXiv:2604.06906). Opens in new tab..
  2. Survey scaffolding support — prompts an AI tool to generate candidate question sets for consumer surveys, selecting and editing items against research objectives rather than composing from scratch Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab..
Developing
  1. Demographic data synthesis — directs an AI assistant to cross-tabulate and summarize customer demographics and buying-habit datasets, verifying outputs against source files before embedding findings in deliverables Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab. WEF Skills TaxonomyWEF Skills Taxonomy 2021 — Building a Common Language for Skills at Work. Opens in new tab..
  2. Competitive landscape scanning — assigns an AI tool to compile and organize secondary market research from multiple sources, then applies critical thinking to evaluate source credibility and flag gaps Jadhav & Danve, 2026Skill Automation Feasibility Index — Jadhav & Danve, 2026 (arXiv:2604.06906). Opens in new tab..
  3. Satisfaction measurement drafts — uses an AI assistant to draft customer and employee satisfaction questionnaires, iterating on wording through prompt refinement while retaining final approval of scale design Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab..
Proficient
  1. End-to-end research synthesis — orchestrates an AI assistant across the full workflow from literature aggregation to finding narrative, saving substantial analysis time while authoring all interpretive conclusions personally Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab..
  2. Graphical findings translation — instructs an AI tool to propose chart types and descriptive captions for complex datasets, then edits outputs to ensure accurate, audience-appropriate communication of insights Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab. Jadhav & Danve, 2026Skill Automation Feasibility Index — Jadhav & Danve, 2026 (arXiv:2604.06906). Opens in new tab..
  3. Methodology evaluation with AI — uses an AI assistant to enumerate trade-offs among data collection methods (surveys, polls, panels), then applies domain expertise to select and document the final approach Jadhav & Danve, 2026Skill Automation Feasibility Index — Jadhav & Danve, 2026 (arXiv:2604.06906). Opens in new tab. WEF Skills TaxonomyWEF Skills Taxonomy 2021 — Building a Common Language for Skills at Work. Opens in new tab..
  4. Collaborative stakeholder briefs — generates structured AI-drafted executive summaries of market research findings, reworking tone and emphasis to match specific audience needs before presenting verbally Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab..
Advanced
  1. AI autonomy governance — sets explicit scope boundaries and validation checkpoints for AI agents handling multi-stage research projects, maintaining human authorship of strategic recommendations while capturing the high collaboration rate the occupation affords Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab..
  2. Insight quality assurance — designs prompt frameworks and evaluation rubrics that colleagues use to assess AI-generated market analyses, embedding critical-thinking standards into team-wide AI usage practices Jadhav & Danve, 2026Skill Automation Feasibility Index — Jadhav & Danve, 2026 (arXiv:2604.06906). Opens in new tab. WEF Skills TaxonomyWEF Skills Taxonomy 2021 — Building a Common Language for Skills at Work. Opens in new tab..
  3. Cross-functional AI workflow design — architects integrated pipelines in which AI tools handle data ingestion, preliminary segmentation, and draft reporting, while analysts retain decision rights over interpretation and client-facing conclusions Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab. WEF Skills TaxonomyWEF Skills Taxonomy 2021 — Building a Common Language for Skills at Work. Opens in new tab..
  4. Augmented strategy counsel — synthesizes AI-generated consumer trend models with proprietary qualitative insight to advise senior stakeholders on market positioning, translating complex AI outputs into actionable business recommendations Jadhav & Danve, 2026Skill Automation Feasibility Index — Jadhav & Danve, 2026 (arXiv:2604.06906). Opens in new tab. WEF Skills TaxonomyWEF Skills Taxonomy 2021 — Building a Common Language for Skills at Work. Opens in new tab..]
Evidence pack
AEI usage
Task observations: 6395
Augment share: 95%
Time saved: 87.6%
AI autonomy: 3.15
SAFI positioning
Top skill: Writing
Score: 51 / 100
Quadrant: Q2_ai_augmented
precision: exact
WEF cluster
Data Science and Analysis
data_science_and_analysis
Sources:Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab.Jadhav & Danve, 2026Skill Automation Feasibility Index — Jadhav & Danve, 2026 (arXiv:2604.06906). Opens in new tab.WEF Skills TaxonomyWEF Skills Taxonomy 2021 — Building a Common Language for Skills at Work. Opens in new tab.

Pathsmith Durable Skills Framework

Sources:Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Subscriber feature

Ten durable-skill domains mapped to four proficiency/role levels for each occupation. Each statement is aligned to the Pathsmith taxonomy, derived from trusted grounding data and mapped to occupation-specific O*NET tasks and skills.

1Communication11 statements
Emerging
  1. Research summary drafts — translates basic data findings into written reports using standard templates for internal audiences Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Survey question phrasing — writes clear, unbiased questionnaire items for customer opinion polls under supervisor review O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Developing
  1. Cross-functional research briefings — presents preliminary consumer findings to marketing team members using visual aids and structured narratives Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Client-facing data summaries — translates demographic and buying-habit analyses into accessible written reports for non-technical stakeholders O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Active listening in stakeholder interviews — captures nuanced client needs during intake conversations to define research scope accurately Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Applying
  1. Executive research reports — prepares polished findings documents that integrate graphical data displays with clear written interpretation for senior leadership O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Market positioning presentations — communicates competitive landscape analyses and consumer preference insights to cross-functional audiences with clarity and persuasion Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Methodology documentation — authors comprehensive descriptions of data collection procedures, sampling rationale, and analytical limitations for research transparency O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Exceeding
  1. Organizational storytelling through data — architects multi-channel communication strategies that translate complex market trend forecasts into compelling narratives driving strategic decisions Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Research communication standards — establishes team-wide templates and style guides for reporting consumer insights, ensuring consistency and interpretability across all outputs Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  3. Cross-discipline knowledge transfer — leads workshops that build non-research staff capacity to read, interpret, and act on market research findings Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
2Leadership10 statements
Emerging
  1. Research task ownership — takes initiative on discrete data collection assignments, completing survey distribution or data entry without requiring step-by-step direction Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Peer contribution in project teams — volunteers insights during team planning sessions for research methodology design Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Developing
  1. Project milestone accountability — manages assigned research workstreams, coordinating with statisticians and pollsters to meet data collection deadlines Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Junior analyst guidance — provides direction to entry-level team members on survey design and data cleaning procedures Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Applying
  1. Research project leadership — directs end-to-end market studies from methodology design through final client presentation, aligning team efforts with business objectives Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Cross-functional initiative ownership — leads collaborative research efforts involving marketing professionals, data scientists, and external vendors to deliver integrated market intelligence O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Strategic recommendation advocacy — champions data-driven marketing recommendations to senior stakeholders, owning the outcomes of proposed positioning strategies Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Exceeding
  1. Research practice leadership — defines departmental standards for market research methodology, quality assurance, and insight delivery, elevating the function's organizational influence Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Talent development in analytics — mentors developing analysts in advanced research design, fostering a team culture of intellectual rigor and continuous improvement Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  3. Enterprise market intelligence strategy — leads organization-wide efforts to build sustained competitive intelligence capabilities, aligning research priorities with long-term business strategy Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
3Metacognition10 statements
Emerging
  1. Research skill self-assessment — identifies personal gaps in statistical analysis or survey methodology and seeks targeted learning resources to address them Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Analytical process reflection — notices when a data interpretation approach is not yielding useful insights and pauses to reconsider the analytical strategy Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Developing
  1. Methodology choice monitoring — evaluates whether selected data collection methods are aligned with research objectives during project execution, adjusting as needed Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Cognitive bias awareness — recognizes when confirmation bias or anchoring may be influencing interpretation of consumer preference data and applies corrective scrutiny Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Applying
  1. Research strategy evaluation — systematically reviews the effectiveness of past market research designs to inform improved methodology on subsequent projects Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Learning transfer in novel markets — applies lessons from prior consumer studies to new product categories or demographic segments, explicitly mapping transferable insights Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  3. Analytical assumption auditing — routinely examines the assumptions embedded in trend forecasting models, adjusting for identified limitations before presenting findings Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Exceeding
  1. Epistemological research leadership — cultivates team awareness of the philosophical underpinnings of quantitative versus qualitative methods, guiding appropriate methodology selection across complex projects Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Personal mastery planning — constructs structured development plans for advancing expertise in emerging research tools such as predictive analytics or behavioral economics frameworks Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  3. Organizational learning from research failures — leads post-project retrospectives that surface systemic analytical blind spots and institutionalize corrective practices Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
4Critical Thinking11 statements
Emerging
  1. Data validity questioning — identifies obvious inconsistencies in survey response data and flags them for supervisor review before analysis proceeds Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Source credibility evaluation — assesses whether secondary market data sources are reliable and current before incorporating them into research reports Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Developing
  1. Competing hypothesis testing — evaluates multiple explanations for observed consumer behavior patterns before committing to a single interpretation in research findings Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Marketing effectiveness critique — applies structured analytical frameworks to assess whether campaign performance data supports or contradicts stated marketing objectives O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Sampling bias identification — detects and documents flaws in data collection procedures that may compromise the representativeness of consumer research samples Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Applying
  1. Market demand factor analysis — systematically decomposes variables affecting product demand, weighing demographic, economic, and behavioral evidence to form reasoned market forecasts O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Research design evaluation — critically appraises proposed methodologies for surveys, polls, and questionnaires, identifying logical gaps and recommending rigorous alternatives Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Competitive positioning judgment — integrates disparate data sources on industry trends, consumer preferences, and competitor behavior to produce defensible market position assessments O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Exceeding
  1. Strategic insight synthesis — synthesizes consumer demographics, purchasing behavior, and macroeconomic signals into multi-layered analyses that challenge organizational assumptions and redirect strategy Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Research paradigm challenge — questions prevailing industry measurement conventions, proposing alternative analytical frameworks that yield more actionable market intelligence Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  3. High-stakes decision support — provides critical analytical counsel on major product launches or market entry decisions, stress-testing assumptions under conditions of data uncertainty Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
5Collaboration11 statements
Emerging
  1. Research team participation — contributes assigned data collection tasks within multi-disciplinary project teams involving marketers and statisticians Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Internal feedback integration — incorporates colleague input on draft survey instruments or report sections without defensiveness Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Developing
  1. Cross-functional data sharing — coordinates with marketing and sales teams to align research questions with current business priorities and share interim findings proactively O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Vendor and pollster coordination — collaborates with external data collection partners to ensure methodological consistency and timeline adherence across research projects O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Diverse perspective integration — synthesizes inputs from marketing professionals, customer service teams, and product managers to enrich consumer insight analyses Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Applying
  1. Integrated research project execution — partners with statisticians, communications specialists, and marketing strategists to deliver cohesive market studies that serve multiple stakeholder needs simultaneously O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Conflict navigation in research teams — mediates disagreements about methodology or interpretation among cross-functional collaborators, steering toward evidence-based consensus Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  3. Satisfaction measurement partnerships — co-develops customer and employee satisfaction assessment programs with HR and customer service teams, aligning metrics with shared organizational goals O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Exceeding
  1. Enterprise research coalition building — establishes and leads ongoing cross-departmental working groups that continuously align market intelligence activities with sales, product, and strategy functions Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Collaborative research innovation — co-creates novel data collection and analysis approaches with external academic or industry partners, advancing shared knowledge of consumer behavior Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  3. Team dynamics facilitation — models inclusive collaboration practices that enable diverse research teams to leverage varied expertise and produce higher-quality market insights Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
6Character10 statements
Emerging
  1. Data reporting honesty — presents research findings accurately without omitting unfavorable results to support a preferred conclusion Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Confidentiality of consumer data — handles respondent information and proprietary client data with appropriate discretion and in compliance with privacy standards Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Developing
  1. Research integrity maintenance — documents methodology transparently, including limitations and potential sources of error, in all client-facing deliverables Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Accountability for analytical errors — acknowledges and corrects mistakes in data analysis promptly, communicating the impact on findings to relevant stakeholders Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Applying
  1. Ethical survey design — constructs questionnaires that avoid manipulative framing, leading questions, or exploitative targeting of vulnerable consumer populations Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Unbiased competitive intelligence — delivers marketplace position assessments that reflect objective data interpretation rather than advocacy for a preferred strategic outcome Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Professional commitment to accuracy — maintains rigorous standards for data quality verification even under deadline pressure or stakeholder pressure to reach convenient conclusions Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Exceeding
  1. Research ethics culture stewardship — champions organizational policies for responsible data use, informed consent, and transparent reporting, modeling ethical standards for the entire research function Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Courageous insight delivery — presents market findings that contradict executive assumptions or business preferences with professional candor, backed by rigorous evidence Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Industry ethics contribution — participates in professional associations or standards bodies to advance ethical practices in market research methodology and consumer data use Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
7Creativity10 statements
Emerging
  1. Alternative data visualization exploration — experiments with different chart types and graphical formats to represent consumer data in more intuitive and engaging ways Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Novel survey question generation — proposes creative question formats that capture latent consumer attitudes not addressable through standard Likert-scale items Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Developing
  1. Innovative data collection design — devises hybrid research methodologies combining quantitative surveys with qualitative observation to capture richer consumer behavior insights Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Creative segmentation approaches — develops non-traditional market segmentation frameworks that identify overlooked consumer groups or emerging demand pockets Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Applying
  1. Breakthrough insight framing — reframes familiar consumer data through unconventional analytical lenses to reveal non-obvious implications for marketing strategy Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Research methodology invention — designs original mixed-method research architectures tailored to specific product categories or market conditions where no standard approach exists Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Marketing effectiveness measurement innovation — develops novel metrics and evaluation frameworks for assessing campaign impact beyond standard reach and conversion indicators O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Exceeding
  1. Transformative market intelligence systems — architects creative research ecosystems integrating real-time behavioral data, social listening, and longitudinal tracking to provide continuous consumer insight Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Cross-industry research borrowing — imports and adapts research methodologies from behavioral economics, anthropology, or neuroscience to generate breakthrough consumer understanding in marketing contexts Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  3. Creative research culture leadership — fosters an organizational environment where experimental methodologies and unconventional hypotheses are systematically explored and tested Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
8Growth Mindset10 statements
Emerging
  1. Feedback receptivity on research outputs — accepts critique of report clarity or analytical logic from senior analysts and applies corrections to improve future deliverables Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. New tool adoption willingness — engages with unfamiliar statistical software or data visualization platforms when assigned, viewing skill gaps as learning opportunities Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Developing
  1. Methodology setback recovery — when a chosen data collection approach yields unreliable results, redesigns the study without attributing failure to external factors Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Proactive industry trend learning — regularly studies emerging consumer behavior patterns and marketing analytics developments to expand interpretive frameworks Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Applying
  1. Analytical skill stretching — voluntarily takes on research projects requiring unfamiliar quantitative methods or new consumer markets, treating complexity as a development opportunity Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Market forecast revision discipline — updates trend forecasts when new data contradicts prior projections, viewing revision as analytical rigor rather than professional failure Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Peer learning from research collaboration — actively solicits methodological approaches from statistician and pollster collaborators, integrating new techniques into personal analytical repertoire Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Exceeding
  1. Organizational learning catalyst — translates personal growth experiences from failed research projects into team training events that normalize iteration and build collective analytical resilience Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Mastery pursuit in advanced analytics — pursues expertise in emerging fields such as machine learning applications in consumer research, demonstrating sustained effort toward frontier competency Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  3. Challenge-seeking research leadership — deliberately pursues the most complex and ambiguous market research problems available, modeling for others that sustained effort yields breakthrough insight Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
9Mindfulness10 statements
Emerging
  1. Focused data review practice — maintains concentrated attention during data cleaning and coding tasks, reducing transcription errors in consumer survey datasets Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Deadline-aware pacing — monitors personal workload and project timelines intentionally to prevent reactive, last-minute report preparation Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Developing
  1. Stakeholder meeting presence — maintains attentive, non-distracted listening during client briefings to accurately capture research requirements and subtle preference signals Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Emotional regulation in contradictory findings — manages reactions when consumer data invalidates a favored hypothesis, responding with analytical curiosity rather than defensiveness Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Applying
  1. Intentional analytical pacing — deliberately slows interpretation of complex consumer trend data to avoid premature conclusions driven by pattern-matching under pressure Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Presence in cross-functional collaboration — sustains engaged, non-reactive participation in tense stakeholder meetings where research findings are contested or unwelcome Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  3. Attention management across concurrent projects — deploys structured focus techniques to maintain analytical quality across multiple simultaneous market research assignments Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Exceeding
  1. High-stakes clarity under ambiguity — maintains measured, deliberate analytical judgment when organizational leaders require market intelligence with incomplete or contradictory data Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Mindful research culture modeling — demonstrates and teaches intentional analytical practices that reduce team error rates and improve the quality of collective decision-making Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  3. Systemic attentiveness to weak signals — cultivates disciplined awareness of subtle shifts in consumer sentiment data that precede major market trend changes, acting on early indicators with precision Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
10Fortitude10 statements
Emerging
  1. Persistence through data complexity — continues working through difficult datasets or inconclusive survey results without abandoning the analytical task prematurely Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Tolerance for research ambiguity — sustains effort on open-ended market questions where no clear answer emerges quickly, resisting the urge to force premature conclusions Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Developing
  1. Resilience after research setbacks — restarts data collection or redesigns methodology after a study yields unusable results, maintaining commitment to research quality objectives Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Sustained effort on longitudinal tracking — maintains consistent data collection and analysis discipline across multi-month or multi-year trend monitoring assignments O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Applying
  1. Courageous finding delivery — presents market research conclusions that challenge prevailing executive assumptions or marketing strategies, withstanding organizational pushback with evidence-based confidence Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Deadline resilience under resource constraints — delivers complete, high-quality research reports on schedule despite limited data access, budget cuts, or compressed timelines Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  3. Sustained rigor in high-pressure campaigns — maintains analytical thoroughness when measuring marketing effectiveness during fast-moving product launches or crisis communications situations Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Exceeding
  1. Strategic perseverance in contested research — pursues unpopular but methodologically sound market conclusions through organizational resistance, ultimately influencing strategy with sustained intellectual courage Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Resilience modeling for research teams — demonstrates composure and persistence during high-stakes, ambiguous market studies, providing stability and direction for colleagues experiencing analytical uncertainty Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  3. Long-term market intelligence stewardship — sustains disciplined, multi-year commitment to building robust consumer trend databases and forecasting models that compound in strategic value over time Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Sources:Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
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Source anchors that ground each statement

Related titles
Advertising Analyst · Business Development Analyst · Business Development Associate · Business Development Representative · Business Development Specialist · Communications Specialist · Demographic Analyst · Digital Marketing Specialist · Email Marketing Processor · Email Marketing Specialist · Event Marketer · Family Consumer Scientist
RAPIDS apprenticeships
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O*NET skills
WritingCritical ThinkingReading ComprehensionSpeakingComplex Problem SolvingActive ListeningJudgment and Decision MakingActive LearningMonitoringMathematicsPersuasionSystems EvaluationSystems AnalysisSocial PerceptivenessTime ManagementLearning StrategiesCoordination
Knowledge domains
English LanguageCustomer and Personal ServiceSales and MarketingMathematicsAdministration and ManagementCommunications and MediaAdministrativeComputers and ElectronicsSociology and AnthropologyPsychologyEconomics and Accounting
Abilities
Inductive ReasoningDeductive ReasoningFluency of IdeasWritten ExpressionOral ExpressionWritten ComprehensionOral ComprehensionInformation OrderingCategory FlexibilitySpeech Clarity
Work styles
Attention to DetailIntellectual CuriosityAchievement OrientationDependabilityInnovationAdaptability
Technology
Word processing softwareAnalytical or scientific softwareCustomer relationship management CRM softwareDocument management softwareDevelopment environment softwareVideo creation and editing softwareGraphics or photo imaging softwareWeb page creation and editing softwareDesktop publishing softwareContent workflow software
Tasks · seed anchors for statements
  1. Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  2. Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  3. Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
  4. Measure and assess customer and employee satisfaction.
  5. Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
  6. Measure the effectiveness of marketing, advertising, and communications programs and strategies.
  7. Seek and provide information to help companies determine their position in the marketplace.
  8. Forecast and track marketing and sales trends, analyzing collected data.
CIP education codes
19.020319.090530.710245.060252.140152.140252.140352.140452.149952.190452.190552.190652.190752.190852.190952.1910

Sources: O*NET v30.2 (CC BY 4.0), SkillsCrosswalk.com, LER.me, Anthropic Economic Index, SAFI (Jadhav & Danve, 2026), WEF Skills Taxonomy 2021, Pathsmith Durable Skills Framework. © 2026 EBSCOed.