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Travel Agents

SOC 41-3041.00Job Zone 3 · Medium Preparationv.26.05

Context coveredThis framework covers travel agency environments where agents consult with leisure and corporate customers, plan and sell domestic and international itineraries, manage reservations and payments using GDS and CRM systems, and develop vendor relationships — calibrated from entry-level booking tasks through executive-level agency leadership.

Sources:O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.SkillsCrosswalkSkillsCrosswalk — O*NET enrichment + adjacency index. Opens in new tab.
Emerging
Entry / Apprentice
  1. Client destination and travel date details — collect and record under direct supervisor guidance during initial customer consultations.
  2. Transportation and hotel reservations — book using agency computer systems and telephone following established booking protocols.
  3. Customer payment for transportation and accommodations — process using agency-approved methods under close supervision at a retail travel counter.
  4. Basic itinerary tour packages — describe to customers using pre-prepared agency brochures and promotional materials.
  5. Client and vendor records — enter and maintain in the agency database following data entry templates and supervisor instructions.
  6. Travel cost estimates — compute using calculator and carrier tariff books for standard domestic itineraries with supervisor review.
  7. Transportation carrier tickets — print and verify using the agency computer printer system by following step-by-step procedural guides.
  8. Travel brochures and destination publications — distribute to customers and explain key points of interest under agent direction.
  9. Customer inquiries about local customs and foreign country regulations — respond using agency-provided reference materials and scripted talking points.
  10. Calendar and scheduling software — use to log appointment times and travel dates for assigned client files under supervision.
Developing
Mid-level / Established
  1. Customer financial considerations and accommodation preferences — assess through structured consultations and translate into tailored itinerary recommendations with minimal oversight.
  2. Domestic and international tour packages — plan, price, and sell to customers by comparing carrier tariffs and hotel rate books independently.
  3. Travel cost calculations for multi-leg itineraries — compute accurately using GDS software and package pricing tools with routine managerial spot-checks.
  4. Client, vendor, and travel package records — maintain and update consistently in CRM software to support ongoing account management.
  5. Reservation conflicts or availability gaps — identify and resolve by coordinating alternative carriers or accommodations within familiar booking systems.
  6. Promotional travel incentives — present persuasively to prospective customers by matching offers to stated travel goals during in-person or phone consultations.
  7. Customer correspondence regarding booking confirmations and itinerary changes — draft clearly using office suite and email software within standard agency turnaround times.
  8. Transportation ticketing requests — process for a regular client portfolio through carrier system links, verifying accuracy before delivery.
  9. Geographic and cultural destination knowledge — apply when advising customers on points of interest, entry requirements, and local customs for commonly booked regions.
  10. Time management across concurrent client bookings — demonstrate by prioritizing tasks and meeting reservation deadlines in a moderately busy agency environment.
Proficient
Senior / Expert IC
  1. Complex multi-destination international itineraries — design, price, and sell autonomously by synthesizing carrier tariffs, hotel rate books, and GDS data to meet diverse customer needs.
  2. Non-routine customer travel problems — resolve independently, including last-minute cancellations, missed connections, and vendor failures, by applying critical thinking and industry contacts.
  3. Full client lifecycle management — execute from initial consultation through payment collection and post-trip follow-up using CRM and accounting software without supervisory intervention.
  4. Negotiated rates and upgraded packages — secure from hotel and carrier vendors on behalf of high-value clients by applying persuasion and market knowledge during direct negotiations.
  5. Customized promotional travel proposals — develop and present to corporate or group clients using business intelligence data and presentation software to close competitive bookings.
  6. Customer financial profiles and budget constraints — evaluate holistically to recommend cost-optimized itineraries while maintaining agency revenue targets.
  7. Regulatory and documentation requirements for international travel — advise customers comprehensively on visa processes, customs rules, and health entry conditions across diverse destinations.
  8. Agency vendor relationships and preferred supplier lists — manage and leverage strategically to obtain best available rates and inventory for a full client book.
  9. Escalated customer service situations — handle with social perceptiveness and clear oral communication to retain client trust and resolve disputes at the agency level.
  10. Database queries and reporting — run against agency travel package and client data systems to identify booking trends and support operational decision-making.
Advanced
Lead / Principal / Executive
  1. Agency-wide itinerary product portfolio — design and continuously refine by analyzing market trends, carrier partnerships, and business intelligence data to maintain competitive differentiation.
  2. Junior and mid-level travel agents — mentor and coach in GDS proficiency, customer consultation techniques, and vendor negotiation to elevate team performance across the agency.
  3. Strategic vendor and carrier partnerships — negotiate at an organizational level to secure preferred pricing agreements, override commissions, and exclusive promotional inventory.
  4. Agency sales targets and revenue goals — set, monitor, and achieve by leading team accountability discussions and reallocating resources in response to booking performance data.
  5. Quality assurance standards for client record-keeping and ticketing accuracy — establish and enforce across all agent workflows to minimize error and liability exposure.
  6. Corporate and group travel programs — develop end-to-end for major accounts, coordinating complex logistics across multiple carriers, hotels, and international destinations.
  7. Agency technology infrastructure — evaluate and recommend adoption of new GDS platforms, CRM systems, and scheduling software to improve operational efficiency at scale.
  8. Customer escalation policy and service recovery protocols — author and implement for the agency, ensuring consistent resolution standards that protect client retention and brand reputation.
  9. Industry regulatory changes and travel policy updates — interpret and communicate to the full agent team, translating compliance requirements into updated booking and documentation procedures.
  10. Agency market positioning and promotional strategy — direct by identifying high-growth destination segments, designing incentive campaigns, and representing the agency at industry trade events.

AI-at-Work Competency Framework

Sources:Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab.Jadhav & Danve, 2026Skill Automation Feasibility Index — Jadhav & Danve, 2026 (arXiv:2604.06906). Opens in new tab.WEF Skills TaxonomyWEF Skills Taxonomy 2021 — Building a Common Language for Skills at Work. Opens in new tab.
Subscriber feature

Authoritative source data identified for 998 occupations

How a worker at each mastery level uses, directs, and evaluates AI tools in this occupation. Each statement cites its evidence inline; click a citation chip to verify the source.

Emerging
  1. AI-generated itinerary drafts — accepts AI-suggested destination options and basic package outlines as starting points, then reviews them against customer preferences before presenting Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab..
  2. Travel cost lookup assistance — uses AI tools to retrieve initial fare and hotel rate estimates, verifying results against carrier tariff books before quoting to customers Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab..
Developing
  1. Client profile summarization — directs an AI assistant to organize customer travel history, preferences, and financial constraints into structured profiles, then applies that summary during live consultations Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab. WEF Skills TaxonomyWEF Skills Taxonomy 2021 — Building a Common Language for Skills at Work. Opens in new tab..
  2. Package description generation — delegates first-draft promotional copy for tour packages to an AI tool, then edits for accuracy, tone, and customer-specific fit before delivering Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab..
  3. Booking workflow support — hands off routine record-keeping tasks such as logging vendor details, travel dates, and confirmation numbers to an AI assistant, retaining responsibility for accuracy verification Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab. Jadhav & Danve, 2026Skill Automation Feasibility Index — Jadhav & Danve, 2026 (arXiv:2604.06906). Opens in new tab..
Proficient
  1. Complex itinerary orchestration — directs an AI agent through multi-leg, multi-vendor trip builds by specifying customer constraints and sequencing verification steps, retaining final approval of all routing and pricing decisions Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab. WEF Skills TaxonomyWEF Skills Taxonomy 2021 — Building a Common Language for Skills at Work. Opens in new tab..
  2. Service-gap identification — uses AI-generated analysis of customer feedback patterns to surface unmet travel needs, then applies social perceptiveness to interpret findings and adjust recommendations Jadhav & Danve, 2026Skill Automation Feasibility Index — Jadhav & Danve, 2026 (arXiv:2604.06906). Opens in new tab..
  3. Comparative pricing synthesis — instructs an AI tool to aggregate and rank fare and accommodation options across carriers, then interprets trade-offs for the customer using active listening cues gathered during consultation Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab..
  4. Promotional targeting — leverages AI-produced customer segmentation to match travel incentive packages to specific client profiles, maintaining the persuasive relationship layer of the sale personally Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab. Jadhav & Danve, 2026Skill Automation Feasibility Index — Jadhav & Danve, 2026 (arXiv:2604.06906). Opens in new tab..
Advanced
  1. Autonomous workflow design — architects end-to-end AI-assisted booking pipelines that handle research, cost computation, and record entry with minimal intervention, reserving human judgment for exception handling and high-value client negotiations Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab. WEF Skills TaxonomyWEF Skills Taxonomy 2021 — Building a Common Language for Skills at Work. Opens in new tab..
  2. AI output quality governance — establishes verification protocols and accuracy benchmarks for AI-generated itineraries and pricing outputs used across a travel agency team, ensuring service orientation standards are upheld at scale Jadhav & Danve, 2026Skill Automation Feasibility Index — Jadhav & Danve, 2026 (arXiv:2604.06906). Opens in new tab. WEF Skills TaxonomyWEF Skills Taxonomy 2021 — Building a Common Language for Skills at Work. Opens in new tab..
  3. Strategic upsell choreography — integrates AI-driven purchase-likelihood signals into client conversations, deploying them selectively to guide persuasion strategy while preserving trust and relational nuance that AI cannot replicate Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab. Jadhav & Danve, 2026Skill Automation Feasibility Index — Jadhav & Danve, 2026 (arXiv:2604.06906). Opens in new tab..
Evidence pack
AEI usage
Task observations: 747
Augment share: 74.7%
Time saved: 87.1%
AI autonomy: 3.14
SAFI positioning
Top skill: Service Orientation
Score: 57.3 / 100
precision: category_estimate
WEF cluster
Human-Technology Interaction
human_technology_interaction
Sources:Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab.WEF Skills TaxonomyWEF Skills Taxonomy 2021 — Building a Common Language for Skills at Work. Opens in new tab.Jadhav & Danve, 2026Skill Automation Feasibility Index — Jadhav & Danve, 2026 (arXiv:2604.06906). Opens in new tab.

Pathsmith Durable Skills Framework

Sources:Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Subscriber feature

Ten durable-skill domains mapped to four proficiency/role levels for each occupation. Each statement is aligned to the Pathsmith taxonomy, derived from trusted grounding data and mapped to occupation-specific O*NET tasks and skills.

1Communication12 statements
Emerging
  1. Client intake response — collects basic destination preferences and travel dates through guided conversation with new customers Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Brochure distribution — shares printed travel materials and points of interest guides with customers during initial consultations O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Reservation confirmation — relays booking details including carrier tickets and hotel confirmations to customers using clear verbal summaries Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Developing
  1. Itinerary explanation — describes multi-leg tour packages, transportation modes, and accommodation options in plain language tailored to customer familiarity Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Regulatory communication — conveys foreign country entry requirements, customs protocols, and travel advisories accurately during client briefings O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Vendor correspondence — communicates booking requests and special accommodations to carriers and hotels via telephone and digital systems O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Applying
  1. Needs-discovery interview — conducts structured client conversations to elicit destination goals, budget constraints, travel dates, and accommodation preferences with consistent precision Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Package presentation — delivers persuasive verbal and written overviews of promotional travel incentives and itinerary options matched to specific client profiles Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Cross-channel client communication — maintains clear and timely correspondence with clients across phone, email, and in-person interactions throughout the booking lifecycle Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Exceeding
  1. Complex itinerary narration — translates intricate multi-country, multi-carrier travel arrangements into coherent, compelling presentations that address financial, logistical, and experiential client concerns Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Escalation resolution communication — mediates booking disputes, carrier errors, or travel disruptions by communicating corrective steps to clients and vendors with authority and clarity Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  3. Staff communication coaching — models and teaches effective client intake and itinerary presentation techniques to junior travel agents across the agency Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
2Leadership10 statements
Emerging
  1. Client ownership initiation — takes responsibility for a single client's booking process from inquiry through ticket issuance without requiring supervisory prompts Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Vendor follow-up initiative — proactively contacts carriers and hotels to confirm reservation accuracy without waiting for client complaints Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Developing
  1. Booking process accountability — manages all steps of a client's travel arrangement independently, including payment collection, ticketing, and record maintenance Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Peer guidance — shares destination knowledge and booking system tips with newer agents during team interactions Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Applying
  1. Client portfolio stewardship — leads the full relationship lifecycle for an assigned client base, anticipating needs and proactively recommending new travel products Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Agency sales initiative — identifies promotional travel incentive opportunities and champions their presentation to clients without supervisory direction Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Problem ownership during disruption — assumes decision-making authority when client travel plans are disrupted, coordinating alternate arrangements across vendors and communicating outcomes Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Exceeding
  1. Agency process leadership — redesigns client intake, record-keeping, and vendor management workflows to improve team-wide efficiency and service quality Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Mentorship program leadership — develops and delivers structured onboarding guidance for new travel agents covering destination knowledge, booking systems, and client communication Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  3. Sales team motivation — sets team booking targets, tracks performance metrics, and coaches agents toward revenue and client satisfaction goals Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
3Metacognition8 statements
Emerging
  1. Self-assessment of destination knowledge gaps — identifies geographic or regulatory knowledge areas that limit booking accuracy and seeks reference materials proactively Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Booking error reflection — reviews own reservation mistakes to identify recurring input errors in computer or carrier tariff systems Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Developing
  1. Learning strategy adjustment — modifies personal approach to learning new carrier tariff structures, GDS platforms, or visa regulation updates based on past retention results Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Client interaction self-monitoring — evaluates own questioning technique after client consultations to improve needs-discovery effectiveness Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Applying
  1. Sales approach calibration — analyzes personal conversion rates across package types and adjusts persuasion and presentation strategies based on observed outcomes Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Knowledge currency planning — maintains a deliberate schedule for reviewing updated travel regulations, carrier route changes, and destination advisories to sustain booking accuracy Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Exceeding
  1. Metacognitive modeling for agents — explicitly teaches self-monitoring and reflective learning habits to agency teammates through structured debriefs of client consultations Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Strategic self-benchmarking — compares own client satisfaction scores, booking accuracy rates, and upsell performance against agency benchmarks to direct targeted professional development Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
4Critical Thinking9 statements
Emerging
  1. Cost comparison analysis — evaluates multiple carrier fare and hotel rate options to identify the lowest-cost itinerary matching client requirements Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Itinerary feasibility check — identifies logical inconsistencies in proposed travel schedules such as insufficient connection times or conflicting booking dates Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Developing
  1. Client budget alignment — assesses stated financial considerations against available package costs and recommends adjustments with reasoned trade-off explanations Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Vendor reliability evaluation — judges carrier and hotel vendor options based on track record, policy flexibility, and client-specific needs rather than price alone Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Applying
  1. Multi-variable itinerary decision — weighs destination options, transportation modes, travel dates, accommodation tiers, and client priorities simultaneously to construct optimal travel packages Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Risk-informed recommendation — evaluates travel advisories, foreign country regulations, and seasonal factors to advise clients on destination risks with evidence-based reasoning Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Booking system discrepancy resolution — identifies and investigates mismatches between computer reservation outputs and carrier tariff documentation before finalizing client tickets Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Exceeding
  1. Package portfolio critique — critically evaluates the agency's existing tour package offerings against market trends and client feedback to recommend product improvements Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Complex client scenario arbitration — applies structured reasoning to resolve competing client preferences, budget constraints, and logistical limitations in high-complexity group or luxury travel bookings Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
5Collaboration8 statements
Emerging
  1. Vendor coordination participation — communicates basic reservation requests to hotel and carrier representatives to support team booking workflows Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Shared client record contribution — enters accurate client, vendor, and itinerary data into shared agency systems to support team access and continuity Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Developing
  1. Cross-agent client handoff — transfers active client files and booking status to colleagues with complete context to ensure uninterrupted service Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Promotional campaign participation — contributes destination knowledge and client insights to team discussions on travel incentive package development Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Applying
  1. Group travel coordination — collaborates with multiple vendors, carriers, and internal colleagues to arrange logistics for group tour packages requiring synchronized bookings Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Agency CRM collaboration — maintains and updates shared client and vendor records in coordination with team members to ensure data integrity across all active bookings Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Exceeding
  1. Inter-agency partnership management — builds and sustains collaborative relationships with external tour operators, carrier representatives, and destination specialists to expand agency service offerings Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Team workflow co-design — collaborates with agency leadership and peer agents to redesign booking and client management processes that improve collective productivity and accuracy Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
6Character9 statements
Emerging
  1. Payment handling integrity — processes client payments for transportation and accommodations accurately and transparently without misrepresentation of costs Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Record accuracy commitment — enters client and vendor information into agency systems with care and honesty, correcting errors promptly when identified Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Developing
  1. Transparent cost disclosure — presents full travel cost computations including fees and tariffs to clients without omission, even when totals exceed initial expectations Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Vendor relationship ethics — represents carrier and hotel partner capabilities to clients accurately, avoiding exaggeration of amenities or services Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Applying
  1. Client trust stewardship — protects confidential client financial and travel preference data in compliance with agency privacy standards and professional norms Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Conflict-of-interest accountability — discloses incentive structures or commission relationships that could influence package recommendations when relevant to client decision-making Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Professional reliability — fulfills all booking, ticketing, and follow-up commitments to clients on schedule, taking ownership when errors or delays occur Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Exceeding
  1. Ethical sales culture modeling — demonstrates and advocates for honest, client-centered sales practices within the agency, discouraging misleading promotional framing Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Regulatory compliance stewardship — ensures personal and team adherence to travel industry regulations, consumer protection standards, and carrier contract obligations Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
7Creativity8 statements
Emerging
  1. Itinerary personalization attempt — incorporates a client's stated interests into standard package options to create a slightly differentiated travel experience Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Alternative routing suggestion — proposes a non-obvious transportation combination when standard routes do not meet client budget or schedule requirements Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Developing
  1. Custom package assembly — combines carrier offerings, hotel selections, and excursion options into a cohesive itinerary not available as a pre-packaged tour Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Destination inspiration — introduces clients to travel destinations they had not previously considered by connecting their stated interests to relevant geographic options Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Applying
  1. Experience-driven itinerary design — constructs thematic travel packages organized around client lifestyle interests such as culinary, adventure, or cultural travel that differentiate agency offerings Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Promotional incentive framing — develops compelling narrative descriptions of travel incentive packages that increase client interest and booking conversion Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Exceeding
  1. New product concept development — designs novel tour package categories or destination bundles by synthesizing emerging travel trends, carrier opportunities, and unmet client demand Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Client engagement innovation — introduces creative client communication formats, such as visual itinerary presentations or digital destination previews, that elevate the consultation experience Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
8Growth Mindset8 statements
Emerging
  1. Booking system skill building — persists through initial difficulty learning GDS or agency computer reservation platforms by practicing with low-stakes bookings Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Feedback reception — accepts supervisor or client feedback on itinerary errors or communication gaps without defensiveness and applies corrections to subsequent bookings Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Developing
  1. Destination knowledge expansion — voluntarily studies geography, local customs, and travel regulations for unfamiliar regions to broaden bookable destination expertise Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Rejection recovery in sales — maintains consistent client outreach and package presentation effort following low-conversion periods Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Applying
  1. Continuous product learning — systematically reviews updated carrier tariffs, new tour package offerings, and revised foreign entry regulations to sustain booking competence across a broad destination portfolio Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Performance-driven adaptation — analyzes client satisfaction outcomes and booking error patterns to deliberately modify personal workflows and knowledge gaps Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Exceeding
  1. Learning culture advocacy — encourages agency-wide commitment to ongoing destination, technology, and sales skill development by sharing resources and modeling continuous learning behaviors Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Industry trend integration — proactively acquires knowledge of emerging travel technologies, shifting destination popularity, and new carrier partnerships to maintain competitive expertise ahead of market changes Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
9Mindfulness9 statements
Emerging
  1. Consultation presence — maintains focused attention during client interviews without distraction to accurately capture destination preferences and travel requirements Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Stress awareness in booking — recognizes personal tension during high-volume booking periods and applies brief self-regulation strategies before resuming client interactions Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Developing
  1. Emotional attunement in sales — detects shifts in client enthusiasm or hesitation during package presentations and adjusts tone and approach accordingly Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Attention management during multi-task booking — intentionally sequences reservation tasks, payment processing, and client communication to minimize error during concurrent workloads Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Applying
  1. Intentional client pacing — regulates the speed and depth of itinerary consultations to match each client's comprehension level and emotional readiness to make decisions Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Composure during travel disruption — maintains calm and deliberate response when clients present with urgent rebooking needs due to cancellations or schedule changes Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  3. Present-moment data verification — applies focused attention to cost computation and ticket printing steps to catch errors before they reach the client Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Exceeding
  1. Mindful high-stakes negotiation — approaches complex vendor negotiations and client complaint resolution with deliberate emotional regulation and full situational awareness Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Team mindfulness influence — models attentive client engagement and self-regulation practices that visibly shape the professional demeanor of agency colleagues Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
10Fortitude9 statements
Emerging
  1. Booking complexity persistence — continues working through multi-carrier reservation challenges without abandoning the booking process when initial attempts produce errors Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Client objection endurance — maintains professionalism and continues consultations when clients express frustration with pricing or availability limitations Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Developing
  1. Extended negotiation persistence — sustains effort in contacting carriers and hotels to secure preferred rates or availability for clients despite repeated initial rejections Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. High-volume period resilience — maintains booking accuracy and client service quality during peak travel seasons with elevated inquiry volumes Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Applying
  1. Travel disruption management stamina — coordinates client rebooking, vendor communication, and client emotional support simultaneously during large-scale travel disruptions without disengaging Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Sales target perseverance — sustains consistent promotional outreach and client conversion effort across extended low-revenue periods Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Regulatory complexity endurance — works through lengthy and ambiguous foreign entry regulation or visa documentation requirements to reach accurate client guidance Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Exceeding
  1. Crisis response leadership under pressure — leads agency response during destination-wide travel emergencies, coordinating mass rebooking and client communication with sustained effectiveness and composure Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Long-term client relationship resilience — maintains consistent service quality and proactive client outreach across years-long client relationships including periods of client inactivity or budget constraints Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Sources:Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
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Source anchors that ground each statement

Related titles
Auto Travel Counselor · Beach Expert · Booking Agent · Business Travel Consultant · Certified Travel Counselor · Corporate Travel Agent · Corporate Travel Consultant · Corporate Travel Counselor · Corporate Travel Expert · Destination Specialist · Entertainment Travel Consultant · International Travel Consultant
RAPIDS apprenticeships
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O*NET skills
Service OrientationActive ListeningReading ComprehensionSpeakingSocial PerceptivenessPersuasionJudgment and Decision MakingActive LearningWritingCritical ThinkingCoordinationNegotiationComplex Problem SolvingTime ManagementMonitoring
Knowledge domains
Customer and Personal ServiceEnglish LanguageSales and MarketingGeographyComputers and ElectronicsTelecommunicationsAdministrativeTransportation
Abilities
Speech RecognitionSpeech ClarityOral ComprehensionNear VisionWritten ComprehensionOral ExpressionProblem SensitivityInformation OrderingSelective AttentionWritten Expression
Work styles
Social OrientationDependabilityAttention to DetailCooperationIntegrityOptimism
Technology
Data base user interface and query softwareCalendar and scheduling softwareCustomer relationship management CRM softwareBusiness intelligence and data analysis softwareAccounting softwareSpreadsheet softwareOffice suite softwareElectronic mail softwarePresentation softwareWord processing software
Tasks · seed anchors for statements
  1. Collect payment for transportation and accommodations from customer.
  2. Plan, describe, arrange, and sell itinerary tour packages and promotional travel incentives offered by various travel carriers.
  3. Converse with customer to determine destination, mode of transportation, travel dates, financial considerations, and accommodations required.
  4. Compute cost of travel and accommodations, using calculator, computer, carrier tariff books, and hotel rate books, or quote package tour's costs.
  5. Record and maintain information on clients, vendors, and travel packages.
  6. Book transportation and hotel reservations, using computer or telephone.
  7. Print or request transportation carrier tickets, using computer printer system or system link to travel carrier.
  8. Provide customer with brochures and publications containing travel information, such as local customs, points of interest, or foreign country regulations.
CIP education codes
52.180452.1905

Sources: O*NET v30.2 (CC BY 4.0), SkillsCrosswalk.com, LER.me, Anthropic Economic Index, SAFI (Jadhav & Danve, 2026), WEF Skills Taxonomy 2021, Pathsmith Durable Skills Framework. © 2026 EBSCOed.