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Advertising and Promotions Managers

SOC 11-2011.00Job Zone 4 · Considerable Preparationv.26.05

Context coveredThis framework covers advertising and promotions management practice from entry-level campaign support through executive strategy, spanning agency, in-house corporate, and integrated marketing environments typical of Job Zone 4 professionals.

Sources:O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.SkillsCrosswalkSkillsCrosswalk — O*NET enrichment + adjacency index. Opens in new tab.
Emerging
Entry / Apprentice
  1. Advertising copy and layout drafts — review and flag deviations from brand specifications under direct supervisor guidance in an agency or in-house marketing department.
  2. Promotional material components — gather and organize under direction to support campaign plan development across print and digital channels.
  3. Advertising media options — identify and compare basic formats, costs, and audience reach while assisting senior managers in media selection discussions.
  4. Campaign budget worksheets — compile cost estimates and input line-item data under supervision as part of preliminary program cost submissions.
  5. Interdepartmental meeting notes — document and distribute following conferences between sales, graphic arts, and finance staff to support coordination efforts.
  6. CRM and desktop publishing software — operate at a basic level to retrieve customer data and format promotional materials in a professional marketing environment.
  7. Advertising policies and brand guidelines — read and apply consistently when preparing entry-level promotional content for review by senior staff.
  8. Active listening techniques — apply during client and stakeholder briefings to accurately capture requirements and relay them to the broader campaign team.
  9. Media dissemination schedules — track and update under supervision to ensure timely placement of advertising content across approved channels.
  10. Campaign performance data — collect and organize from business intelligence dashboards to support monitoring reports reviewed by advertising managers.
Developing
Mid-level / Established
  1. Advertising and promotional materials — plan and prepare with moderate autonomy by coordinating inputs from customers, sales teams, and external advertising agencies.
  2. Scripts, audio, video, and digital promotional assets — inspect and edit routinely to verify adherence to creative specifications and brand standards without close oversight.
  3. Media selection recommendations — develop and present to department heads by analyzing audience data, platform reach, and budget parameters in familiar campaign contexts.
  4. Cross-functional team activities — coordinate across sales, graphic arts, media, finance, and research departments to keep campaign timelines aligned and deliverables on track.
  5. Program cost estimates and budget drafts — prepare and submit independently as part of campaign plan packages reviewed by senior advertising management.
  6. Campaign team members — motivate and monitor progress toward milestone goals during mid-scale advertising campaigns with limited escalation to leadership.
  7. Advertising copy and visual layouts — evaluate using critical thinking and brand knowledge to recommend revisions before materials advance to production.
  8. Customer and stakeholder relationships — maintain through clear written and verbal communication, applying service orientation principles throughout the campaign lifecycle.
  9. ERP and project management platforms — use routinely to track campaign expenditures, resource allocation, and departmental task completion in an integrated marketing environment.
  10. Emerging media trends and platform updates — apply active learning to integrate new advertising channels into established promotional strategies with measured risk.
Proficient
Senior / Expert IC
  1. Comprehensive advertising and promotional strategies — plan, develop, and execute autonomously across multiple product lines by synthesizing market research, competitive analysis, and organizational goals.
  2. Advertising policies and organizational standards — formulate and enforce across all campaign phases, ensuring consistent brand expression in complex, multi-channel environments.
  3. Non-routine creative and contractual challenges — resolve independently by applying complex problem solving and deductive reasoning during high-stakes negotiations with media partners and agencies.
  4. Campaign budgets and financial projections — prepare and defend before executive leadership, incorporating detailed cost modeling and return-on-investment analysis for large-scale programs.
  5. Full campaign teams — direct, motivate, and monitor across all disciplines — creative, media, analytics, and finance — guiding performance toward strategic campaign objectives.
  6. Media dissemination plans — coordinate and optimize across broadcast, digital, print, and out-of-home channels, adapting in real time to audience performance metrics and market shifts.
  7. Analytical and scientific software — leverage to conduct systems evaluation of campaign effectiveness, translating data insights into actionable strategy adjustments for ongoing programs.
  8. Interdepartmental contract negotiations and media agreements — lead by applying advanced judgment, persuasion skills, and deep knowledge of advertising law and industry practices.
  9. Promotional content across formats — write, edit, and finalize at a senior level, ensuring oral expression, written clarity, and originality meet the highest professional standards.
  10. Systems analysis of marketing and sales pipelines — perform to identify upstream inefficiencies and recommend structural improvements that elevate overall advertising program performance.
Advanced
Lead / Principal / Executive
  1. Organizational advertising vision and long-range promotional strategy — set and champion at the executive level, aligning brand investment with business growth objectives across all markets.
  2. Enterprise-wide advertising policies — develop, institutionalize, and govern, establishing the standards by which all campaigns, agencies, and vendor relationships are evaluated and managed.
  3. Senior advertising and marketing professionals — mentor, develop, and lead, building organizational capability and succession depth across the full promotions management function.
  4. Cross-organizational campaign governance structures — design and implement to integrate sales, finance, legal, product, and creative functions under a unified promotional operating model.
  5. Major advertising agency and media partner relationships — cultivate and steward at the principal level, negotiating enterprise agreements that deliver competitive advantage and brand equity.
  6. Multimillion-dollar advertising budgets — authorize, oversee, and optimize across annual planning cycles, applying economic and accounting knowledge to maximize portfolio-level ROI.
  7. Emerging technology and platform adoption — lead organizationally by evaluating business intelligence, CRM, and web creation tools for enterprise integration and competitive differentiation.
  8. Industry thought leadership and brand positioning — advance through public speaking, industry participation, and innovation-driven campaigns that distinguish the organization in its sector.
  9. Organizational risk and reputational exposure in advertising — assess and mitigate at the leadership level using systems evaluation, legal acumen, and executive judgment in high-visibility contexts.
  10. Culture of creative excellence and achievement orientation — model and sustain across the advertising and promotions function, driving originality, accountability, and continuous improvement organization-wide.

AI-at-Work Competency Framework

Sources:Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab.Jadhav & Danve, 2026Skill Automation Feasibility Index — Jadhav & Danve, 2026 (arXiv:2604.06906). Opens in new tab.WEF Skills TaxonomyWEF Skills Taxonomy 2021 — Building a Common Language for Skills at Work. Opens in new tab.
Subscriber feature

Authoritative source data identified for 998 occupations

How a worker at each mastery level uses, directs, and evaluates AI tools in this occupation. Each statement cites its evidence inline; click a citation chip to verify the source.

Emerging
  1. AI-assisted copy drafting — submits initial briefs and product details to an AI writing tool to generate first-draft promotional copy, then reviews output for brand alignment before passing to the creative team Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab..
  2. Promotional concept generation — prompts an AI tool with campaign objectives and target audience descriptors to surface headline and tagline options, selecting among outputs rather than evaluating blank-page ideas Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab. WEF Skills TaxonomyWEF Skills Taxonomy 2021 — Building a Common Language for Skills at Work. Opens in new tab..
Developing
  1. AI-supported media planning — uses AI tools to analyze audience data and draft media mix recommendations, then applies judgment to finalize channel selections in consultation with department heads Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab. Jadhav & Danve, 2026Skill Automation Feasibility Index — Jadhav & Danve, 2026 (arXiv:2604.06906). Opens in new tab..
  2. Script and layout review acceleration — routes advertising scripts, audio briefs, and layout specifications through an AI assistant to flag inconsistencies against brand standards, reducing manual inspection cycles Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab..
  3. Competitive landscape summarization — delegates collection and synthesis of competitor campaign data to an AI tool, then interprets the summary to inform strategic positioning decisions Jadhav & Danve, 2026Skill Automation Feasibility Index — Jadhav & Danve, 2026 (arXiv:2604.06906). Opens in new tab. WEF Skills TaxonomyWEF Skills Taxonomy 2021 — Building a Common Language for Skills at Work. Opens in new tab..
Proficient
  1. Cross-department coordination support — orchestrates AI-generated meeting summaries, action-item drafts, and status reports across sales, graphic arts, finance, and media teams, retaining editorial authority over all outbound communications Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab. WEF Skills TaxonomyWEF Skills Taxonomy 2021 — Building a Common Language for Skills at Work. Opens in new tab..
  2. Campaign brief iteration — directs an AI assistant through successive revision rounds of promotional briefs, providing structured feedback at each pass and benchmarking outputs against client specifications before final approval Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab..
  3. Performance reporting delegation — hands off raw campaign metrics to an AI analytics tool with a defined reporting template, then critically evaluates the generated narrative for accuracy before presenting to leadership Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab. Jadhav & Danve, 2026Skill Automation Feasibility Index — Jadhav & Danve, 2026 (arXiv:2604.06906). Opens in new tab..
  4. Contract and vendor communication drafting — instructs an AI tool to produce first-draft vendor correspondence and contract summaries, applying social perceptiveness and active listening insights from prior stakeholder meetings to edit tone and substance Jadhav & Danve, 2026Skill Automation Feasibility Index — Jadhav & Danve, 2026 (arXiv:2604.06906). Opens in new tab. WEF Skills TaxonomyWEF Skills Taxonomy 2021 — Building a Common Language for Skills at Work. Opens in new tab..
Advanced
  1. End-to-end campaign AI orchestration — designs multi-stage AI-assisted workflows that move a campaign from audience research through copy generation, media scheduling, and post-launch analysis, while retaining decision authority at each strategic gate Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab. Jadhav & Danve, 2026Skill Automation Feasibility Index — Jadhav & Danve, 2026 (arXiv:2604.06906). Opens in new tab. WEF Skills TaxonomyWEF Skills Taxonomy 2021 — Building a Common Language for Skills at Work. Opens in new tab..
  2. AI autonomy governance — sets explicit scope boundaries and approval checkpoints for AI agents handling promotional tasks, calibrating the degree of AI autonomy to campaign risk level and client sensitivity Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab. Jadhav & Danve, 2026Skill Automation Feasibility Index — Jadhav & Danve, 2026 (arXiv:2604.06906). Opens in new tab..
  3. Organizational AI fluency leadership — establishes prompt standards, output review protocols, and skill-development guidelines for advertising staff using AI tools, ensuring the department's human-technology interaction practices scale with tool capability WEF Skills TaxonomyWEF Skills Taxonomy 2021 — Building a Common Language for Skills at Work. Opens in new tab..
  4. Strategic judgment preservation under high AI throughput — maintains authoritative oversight of brand voice, stakeholder relationships, and ethical compliance across an 81.9% AI-assisted workload, ensuring that accelerated output volume does not erode creative or reputational standards Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab. Jadhav & Danve, 2026Skill Automation Feasibility Index — Jadhav & Danve, 2026 (arXiv:2604.06906). Opens in new tab..
Evidence pack
AEI usage
Task observations: 4112
Augment share: 95%
Time saved: 81.9%
AI autonomy: 3.16
SAFI positioning
Top skill: Active Listening
Score: 42.2 / 100
Quadrant: Q2_ai_augmented
precision: exact
WEF cluster
Human-Technology Interaction
human_technology_interaction
Sources:Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab.WEF Skills TaxonomyWEF Skills Taxonomy 2021 — Building a Common Language for Skills at Work. Opens in new tab.Jadhav & Danve, 2026Skill Automation Feasibility Index — Jadhav & Danve, 2026 (arXiv:2604.06906). Opens in new tab.

Pathsmith Durable Skills Framework

Sources:Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Subscriber feature

Ten durable-skill domains mapped to four proficiency/role levels for each occupation. Each statement is aligned to the Pathsmith taxonomy, derived from trusted grounding data and mapped to occupation-specific O*NET tasks and skills.

1Communication12 statements
Emerging
  1. Campaign brief comprehension — reads and interprets advertising briefs and creative direction documents to extract key messaging requirements in agency or in-house environments Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Stakeholder status updates — delivers verbal progress reports on campaign timelines to supervisors and team members using clear, structured summaries Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Promotional copy review — reads and identifies basic errors in advertising copy and scripts against provided specifications and brand guidelines O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Developing
  1. Cross-department campaign communication — conveys advertising objectives and media strategies clearly across sales, graphic arts, and finance departments to align on campaign direction Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Client-facing presentation — prepares and delivers promotional strategy proposals to customers and company officials using organized visual and verbal formats Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Advertising copy editing — reviews and revises scripts, audio, video, and print promotional materials for specification adherence and message clarity O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Applying
  1. Media coordination messaging — communicates placement schedules, specifications, and campaign requirements to media partners to ensure accurate and timely dissemination of advertising Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Executive briefing — prepares and presents comprehensive campaign plans including budget estimates and strategy rationale to senior leadership with persuasive clarity Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Interdepartmental alignment communication — leads structured discussions with department heads on contract terms, media selection, and product positioning to drive consensus O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Exceeding
  1. Organizational voice development — architects the communication standards and messaging frameworks used across all advertising and promotional output for an organization Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Agency relationship communication — serves as primary communication authority between internal stakeholders and external advertising agencies, translating business goals into actionable creative briefs Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Campaign narrative leadership — shapes compelling, consistent brand narratives across multi-channel campaigns by synthesizing input from diverse departments into unified promotional messaging Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
2Leadership11 statements
Emerging
  1. Campaign task ownership — accepts responsibility for discrete advertising tasks such as layout review or copy editing within a supervised campaign team environment Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Team meeting participation — contributes constructive input during advertising planning meetings and supports team leads in executing campaign goals Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Developing
  1. Campaign team mobilization — coordinates and motivates small advertising or promotions team members to execute defined campaign milestones on schedule Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Vendor direction — provides clear creative and logistical direction to external vendors, freelancers, or agency contacts to advance campaign objectives Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Campaign accountability — monitors team progress against campaign deliverables and proactively addresses gaps in execution or quality Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Applying
  1. Multi-department campaign leadership — directs and coordinates activities across sales, media, graphic arts, finance, and research departments to execute integrated advertising strategies Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Advertising policy execution — leads the implementation of organizational advertising policies, ensuring all team members understand and operate within strategic guidelines O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Campaign resource allocation — manages staffing and workload distribution across campaign team members to optimize output and meet budget constraints Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Exceeding
  1. Organizational advertising strategy leadership — designs and champions long-term advertising and promotional strategies at the executive level, aligning departmental goals with overarching organizational objectives Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Talent development in advertising — mentors emerging advertising and promotions professionals in campaign management, media strategy, and client relations to build organizational capability Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  3. Cultural and brand leadership — sets the tone for creative culture and brand integrity across the advertising function, modeling high standards and inspiring innovative thinking throughout teams Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
3Metacognition10 statements
Emerging
  1. Campaign learning reflection — identifies personal knowledge gaps in media channels, advertising tools, or industry terminology after completing initial campaign tasks Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Feedback incorporation — recognizes and responds to supervisor feedback on advertising work by adjusting approaches in subsequent tasks Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Developing
  1. Strategy self-assessment — evaluates own advertising planning decisions against campaign outcomes to identify reasoning patterns and areas for improvement Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Media knowledge monitoring — tracks own understanding of evolving media platforms and advertising formats, seeking out resources to fill emerging knowledge gaps Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Applying
  1. Campaign performance analysis — systematically reviews personal and team decision-making processes after campaign completion to extract lessons and refine future planning approaches Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Cognitive bias awareness — identifies and adjusts for confirmation bias or over-reliance on familiar media channels when evaluating campaign strategy options Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  3. Adaptive planning — monitors own campaign planning assumptions in real time and recalibrates strategy when market data or stakeholder feedback signals misalignment Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Exceeding
  1. Strategic reflection leadership — establishes post-campaign review protocols for teams that embed metacognitive reflection into the standard advertising planning cycle Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Mental model refinement — continuously interrogates and updates personal frameworks for consumer behavior, media effectiveness, and brand positioning based on accumulated campaign evidence Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Organizational learning facilitation — translates personal strategic insights and thinking-process improvements into training and mentoring practices that elevate team-level decision quality Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
4Critical Thinking11 statements
Emerging
  1. Advertising brief analysis — identifies key objectives, target audiences, and success metrics within advertising briefs and campaign requests Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Media option comparison — evaluates basic pros and cons of common advertising media such as digital, print, and broadcast against stated campaign goals Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Developing
  1. Campaign assumption identification — surfaces and questions underlying assumptions in proposed advertising strategies regarding audience reach, channel effectiveness, or competitor positioning Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Budget estimate scrutiny — analyzes cost estimates and program budget submissions for logical consistency, completeness, and alignment with campaign scope Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Promotional material evaluation — inspects advertising layouts, copy, and multimedia content for logical coherence, persuasive strength, and adherence to brief specifications O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Applying
  1. Media strategy evidence evaluation — assesses audience data, market research, and performance analytics to make reasoned judgments about media mix and channel investment decisions Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Contract terms analysis — evaluates advertising contracts with agencies and media partners by identifying ambiguous terms, risk factors, and alignment with organizational interests Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Competitive advertising landscape assessment — synthesizes competitor advertising activity, consumer behavior trends, and brand positioning data to form evidence-based strategic recommendations Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Exceeding
  1. Organizational advertising policy reasoning — applies rigorous critical analysis to develop, stress-test, and refine overarching advertising policies against evolving market conditions and organizational goals Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Campaign ROI judgment — constructs and applies multi-variable analytical frameworks to evaluate the return on investment of complex, multi-channel advertising campaigns and inform resource allocation Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Strategic scenario planning — anticipates second-order effects of advertising strategy choices across regulatory, competitive, and consumer response dimensions to guide high-stakes decisions Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
5Collaboration11 statements
Emerging
  1. Creative team participation — contributes ideas and completes assigned tasks within advertising project teams, respecting timelines and peer contributions Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Agency liaison support — assists in gathering and relaying information between internal teams and external advertising agencies to facilitate project coordination Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Developing
  1. Cross-functional campaign coordination — collaborates with sales, graphic arts, and media departments to align deliverables and resolve scheduling or resource conflicts during campaign execution Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Client relationship building — works cooperatively with customers and company officials to gather requirements, incorporate feedback, and advance shared campaign objectives Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Shared goal alignment — facilitates team agreement on campaign priorities and roles when managing competing departmental interests or perspectives Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Applying
  1. Multi-stakeholder campaign management — coordinates simultaneous contributions from internal departments, advertising agencies, and media partners toward integrated campaign delivery Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Conflict navigation in creative teams — mediates disagreements between creative, sales, and finance stakeholders regarding campaign direction, budget, or messaging to maintain productive collaboration Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Collaborative budget development — co-develops program cost estimates and campaign budgets with finance and department heads through structured collaborative planning processes O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Exceeding
  1. Organizational collaboration architecture — designs and implements cross-departmental collaboration structures and workflows that enable high-performing advertising teams to execute complex, large-scale campaigns Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Agency partnership leadership — cultivates deep, strategically aligned partnerships with external advertising agencies, establishing norms for co-creation, accountability, and shared performance goals Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Inclusive stakeholder integration — models and leads inclusive collaboration practices that draw on diverse functional expertise and perspectives to produce stronger, more innovative advertising outcomes Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
6Character11 statements
Emerging
  1. Professional deadline adherence — completes assigned advertising tasks on time and communicates proactively when obstacles arise that may affect delivery Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Honest campaign reporting — accurately reports campaign task status and quality issues to supervisors without minimizing or concealing problems Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Developing
  1. Ethical advertising standards — applies organizational and industry ethical guidelines when reviewing promotional material for accuracy, fairness, and compliance with regulations Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Budget integrity — submits accurate and transparent cost estimates for campaign programs, avoiding inflation or omission that could mislead stakeholders Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Confidentiality in client work — protects sensitive client, product, and campaign information in accordance with professional obligations and contractual requirements Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Applying
  1. Accountability in campaign outcomes — takes ownership of both successes and shortfalls in advertising campaign results, communicating transparently with stakeholders and acting on lessons learned Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Vendor and agency ethics — enforces ethical standards in relationships with media partners and advertising agencies, including fair contracting, honest performance feedback, and conflict-of-interest avoidance Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Brand integrity stewardship — ensures all promotional materials accurately represent products and services, rejecting deceptive claims or manipulative messaging techniques Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Exceeding
  1. Organizational ethics modeling — sets and enforces the ethical standards for advertising practices across the organization, creating accountability systems and a culture of integrity in all promotional activity Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Industry responsibility leadership — advocates for responsible advertising practices within the organization and externally, influencing industry norms around truthful and socially conscious promotional communication Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Trust-based leadership — builds sustained credibility with executive leadership, clients, agencies, and teams through consistent demonstration of transparency, fairness, and principled decision-making Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
7Creativity11 statements
Emerging
  1. Promotional concept contribution — generates initial advertising ideas and tagline suggestions during brainstorming sessions by drawing on knowledge of product features and target audiences Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Creative format exploration — experiments with different advertising formats and media combinations when developing early-stage promotional concepts Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Developing
  1. Campaign concept development — develops original advertising and promotional concepts that connect product benefits to consumer motivations in differentiated and attention-capturing ways Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Creative problem-solving in constraints — generates viable promotional approaches when working within tight budget, timeline, or regulatory limitations Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Cross-channel creative translation — adapts core campaign concepts creatively across print, digital, broadcast, and social media formats while maintaining message consistency Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Applying
  1. Integrated campaign ideation — leads the creative development of multi-platform advertising campaigns that combine innovative messaging, visual design direction, and media strategy into a cohesive promotional experience Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Brand differentiation through creativity — applies divergent thinking to develop advertising strategies that distinguish the organization's products from competitors in memorable and effective ways Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Promotional experimentation — pilots unconventional advertising approaches or emerging media channels to test creative hypotheses and expand the organization's promotional repertoire Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Exceeding
  1. Creative strategy vision — defines the creative direction and aesthetic standards for an organization's advertising portfolio, establishing a distinctive brand voice that resonates across markets and channels Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Innovation culture cultivation — builds an environment within advertising teams that systematically encourages and rewards creative risk-taking, experimentation, and novel problem-solving Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  3. Industry-leading campaign creation — conceives and executes breakthrough advertising campaigns that earn recognition, shift consumer perceptions, and set new benchmarks for effectiveness within the industry Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
8Growth Mindset11 statements
Emerging
  1. Media landscape curiosity — proactively explores new advertising platforms and emerging media trends to expand foundational knowledge beyond current role requirements Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Constructive feedback acceptance — receives and applies critical feedback on advertising copy, campaign plans, and presentations without defensiveness Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Developing
  1. Campaign setback resilience — treats underperforming campaigns as learning opportunities by conducting structured reviews and applying insights to subsequent advertising planning Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Skill development initiative — pursues training in areas such as digital advertising analytics, media buying, or data visualization to build competency in evolving advertising disciplines Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Industry trend engagement — regularly reads trade publications, attends industry events, and engages with advertising thought leadership to stay current with best practices Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Applying
  1. Adaptive strategy mindset — revises advertising strategies mid-campaign when performance data reveals ineffectiveness, treating course correction as a professional discipline rather than an admission of failure Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Cross-industry learning application — draws lessons from advertising innovations in adjacent industries and applies relevant approaches to current campaign challenges Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  3. Mentorship-driven growth — seeks mentorship from senior advertising leaders and engages in formal and informal development activities that accelerate mastery of strategic campaign management Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Exceeding
  1. Organizational learning leadership — creates systems within advertising departments that institutionalize learning from campaign outcomes, industry shifts, and emerging consumer behaviors Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Change championing — leads organizational adoption of new advertising technologies, data-driven methodologies, or creative approaches by modeling openness, demonstrating value, and coaching resistant team members Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Continuous mastery pursuit — consistently raises personal performance standards in advertising strategy, team leadership, and creative judgment, seeking out the most challenging opportunities to grow beyond current expertise Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
9Mindfulness11 statements
Emerging
  1. Deadline-pressure awareness — recognizes personal stress responses during high-volume campaign periods and applies basic attention management techniques to maintain work quality Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Active listening in briefings — gives full, undistracted attention during client and executive briefings to accurately capture requirements and expectations Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Developing
  1. Intentional stakeholder engagement — approaches meetings with clients, agency partners, and department heads with deliberate preparation and present-focused attention to detect unspoken concerns or shifting priorities Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Emotion regulation under creative pressure — manages frustration or disappointment when creative concepts are rejected or campaigns are revised, maintaining professional composure in collaborative environments Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  3. Workload prioritization awareness — maintains awareness of competing campaign demands and consciously allocates attention to highest-impact activities during complex multi-campaign periods Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Applying
  1. Intentional campaign decision-making — pauses to fully assess available information and consult relevant stakeholders before committing to significant advertising strategy or budget decisions Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Present-focused team leadership — leads campaign team meetings with structured, distraction-minimized attention that keeps discussions focused, productive, and respectful of participants' contributions Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  3. Mindful client communication — attunes to client tone, body language, and implicit feedback during campaign reviews to detect dissatisfaction or misalignment before it escalates Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Exceeding
  1. Organizational mindfulness modeling — establishes meeting norms, decision protocols, and workload practices within the advertising function that support sustained attention, intentional communication, and reduced reactive decision-making Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Crisis-calm leadership — maintains deliberate, composed decision-making during high-stakes campaign crises—such as public backlash, missed launches, or budget cuts—modeling regulated response under pressure Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  3. Strategic attentiveness — applies sustained, high-quality attention to long-term market signals, consumer sentiment shifts, and organizational dynamics to inform proactive rather than reactive advertising strategy Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
10Fortitude11 statements
Emerging
  1. Campaign workload persistence — maintains consistent effort and output quality during demanding campaign production periods despite time pressure and competing priorities Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Rejection resilience — continues refining advertising concepts and approaches after creative ideas are rejected by supervisors or clients without abandoning effort Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Developing
  1. Budget constraint perseverance — develops effective advertising solutions under significant financial constraints without reducing commitment to campaign quality or strategic ambition Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Difficult stakeholder navigation — persists in advancing sound advertising recommendations when facing resistance or skepticism from department heads, clients, or agency partners Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Campaign failure recovery — rebounds constructively from campaigns that underperform or fail publicly, maintaining professional credibility and team morale while executing corrective action Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Applying
  1. Sustained multi-campaign execution — manages the sustained cognitive and professional demands of leading multiple concurrent advertising campaigns without sacrificing quality, team support, or strategic clarity Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Courageous creative advocacy — defends unconventional or high-risk advertising strategies to executive stakeholders when evidence and professional judgment support their potential, despite organizational pressure to default to safe approaches Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  3. Industry disruption response — leads the advertising function through major industry disruptions—such as platform changes, regulatory shifts, or economic downturns—with steady resolve and adaptive strategy Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Exceeding
  1. Organizational resilience leadership — builds advertising team cultures characterized by perseverance and professional courage, where setbacks are normalized as part of the creative process and responded to with renewed strategic effort Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Long-term vision persistence — sustains commitment to multi-year advertising strategies and brand-building investments under short-term performance pressures from leadership or market volatility Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Crisis leadership endurance — leads the advertising function through sustained organizational crises—including reputational events, leadership transitions, or market collapse—maintaining strategic focus and team cohesion across extended periods of uncertainty Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Sources:Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
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Related titles
Account Director · Account Executive · Account Manager · Account Specialist · Advertising Account Executive (Ad Account Executive) · Advertising Account Manager (Ad Account Manager) · Advertising Agency Manager (Ad Agency Manager) · Advertising Campaign Manager (Ad Campaign Manager) · Advertising Coordinator (Ad Coordinator) · Advertising Director (Ad Director) · Advertising Executive (Ad Executive) · Advertising Manager (Ad Manager)
RAPIDS apprenticeships
—
O*NET skills
Active ListeningSocial PerceptivenessSpeakingCritical ThinkingWritingJudgment and Decision MakingReading ComprehensionCoordinationTime ManagementComplex Problem SolvingPersuasionActive LearningMonitoringSystems EvaluationSystems AnalysisService OrientationNegotiationManagement of Personnel ResourcesMathematicsLearning Strategies
Knowledge domains
Sales and MarketingEnglish LanguageCommunications and MediaCustomer and Personal ServiceAdministration and ManagementComputers and ElectronicsAdministrativeMathematicsEconomics and Accounting
Abilities
Oral ExpressionOral ComprehensionWritten ComprehensionSpeech ClarityWritten ExpressionDeductive ReasoningSpeech RecognitionFluency of IdeasOriginalityNear Vision
Work styles
Leadership OrientationInnovationSocial OrientationAchievement OrientationSelf-ConfidenceDependability
Technology
Business intelligence and data analysis softwareDocument management softwareVideo creation and editing softwareGraphics or photo imaging softwareWeb page creation and editing softwareDesktop publishing softwareData base reporting softwareEnterprise resource planning ERP softwareAnalytical or scientific softwareCustomer relationship management CRM software
Tasks · seed anchors for statements
  1. Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  2. Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
  3. Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
  4. Coordinate with the media to disseminate advertising.
  5. Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
  6. Plan and execute advertising policies and strategies for organizations.
  7. Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
  8. Prepare budgets and submit estimates for program costs as part of campaign plan development.
CIP education codes
09.090009.090209.090352.1401

Sources: O*NET v30.2 (CC BY 4.0), SkillsCrosswalk.com, LER.me, Anthropic Economic Index, SAFI (Jadhav & Danve, 2026), WEF Skills Taxonomy 2021, Pathsmith Durable Skills Framework. © 2026 EBSCOed.