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Marketing Managers

SOC 11-2021.00Job Zone 4 · Considerable Preparationv.26.05

Context coveredThis framework covers marketing management practice from entry-level campaign support and data compilation through executive-level enterprise strategy, financial governance, and organizational capability development across B2B and B2C environments.

Sources:O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.SkillsCrosswalkSkillsCrosswalk — O*NET enrichment + adjacency index. Opens in new tab.
Emerging
Entry / Apprentice
  1. Marketing strategy components — identify and document under supervisor guidance using established frameworks tied to organizational objectives and market data.
  2. Product and service offering lists — compile and format accurately using internal product documentation and CRM databases.
  3. Market research reports — read, summarize, and extract relevant findings to support team-level planning activities.
  4. Presentation software and desktop publishing tools — use to prepare draft marketing materials and internal briefing decks under direction.
  5. Sales and marketing terminology — apply correctly in written and verbal communications within cross-functional team meetings.
  6. Customer satisfaction data — gather and organize from survey tools and databases to assist in pricing and product strategy discussions.
  7. Marketing activities calendar — track and monitor assigned tasks and deadlines using project management tools in a team environment.
  8. Product specifications such as design, color, and packaging — document stakeholder input from product development meetings for manager review.
  9. Basic financial data including budgets and expenditure reports — compile and reconcile under supervision to support marketing planning cycles.
  10. Graphics and photo imaging software — use to assist in producing visual assets aligned with brand standards under creative direction.
Developing
Mid-level / Established
  1. Marketing strategies — formulate draft recommendations based on market characteristics, cost factors, and company objectives with moderate oversight.
  2. Pricing strategies — develop and propose options that balance firm profitability goals and customer satisfaction using competitive benchmarking data.
  3. Marketing campaigns — coordinate execution across advertising and promotion teams, managing timelines and deliverables in a mid-sized organizational environment.
  4. Sales forecasting models — apply to evaluate product line profitability and identify emerging market trends with limited supervisory review.
  5. Return-on-investment projections — prepare for new product initiatives by analyzing historical expenditure data and financial performance reports.
  6. Marketing and sales staff performance — evaluate through structured reviews and provide day-to-day guidance to support individual development goals.
  7. Web page creation and data base query software — use routinely to update campaign content, pull audience segmentation data, and monitor digital performance metrics.
  8. Stakeholder communications — deliver persuasive oral and written presentations to internal teams and external partners advocating for marketing recommendations.
  9. Product development consultations — participate in cross-functional discussions to align packaging, design, and feature decisions with market positioning strategies.
  10. Market trend analyses — monitor and synthesize industry publications and competitive intelligence sources to inform quarterly planning decisions.
Proficient
Senior / Expert IC
  1. Comprehensive marketing strategy — develop and evaluate autonomously by integrating organizational objectives, market characteristics, and financial viability across product portfolios.
  2. Multi-channel marketing activities and policies — direct and coordinate across advertising, digital, and promotional channels to drive measurable revenue and brand outcomes.
  3. Full product development financial analysis — conduct independently, encompassing R&D appropriations, budget variance, and profit-loss projections for executive decision-making.
  4. Dynamic pricing strategies — design and refine across complex market segments, balancing competitive pressures, cost structures, and long-term customer retention objectives.
  5. Strategic sales forecasting — lead business development analysis and market trend monitoring to ensure sustained profitability across product lines and service categories.
  6. Marketing and sales team — hire, train, and conduct performance evaluations for a full departmental team, overseeing daily operations and capability development.
  7. Non-routine competitive and consumer insight challenges — resolve through advanced critical thinking, synthesizing quantitative data and qualitative market signals into actionable strategy.
  8. Cross-functional product specification alignment — lead consultations with product development teams to ensure market-driven design, color, and packaging decisions are embedded in development cycles.
  9. Video creation, data visualization, and presentation platforms — leverage proficiently to produce high-impact executive communications and market-facing campaign assets.
  10. Complex negotiations with agency partners and media vendors — conduct autonomously, securing favorable terms while maintaining strategic brand and budget objectives.
Advanced
Lead / Principal / Executive
  1. Enterprise-wide marketing strategy — set long-term direction by synthesizing organizational vision, macroeconomic trends, and competitive intelligence to position the firm for sustained market leadership.
  2. Marketing investment portfolio — govern across business units by establishing ROI thresholds, reallocating budgets, and holding senior leaders accountable for financial performance outcomes.
  3. Organizational marketing capability — build by designing talent pipelines, mentoring senior managers, and establishing career development frameworks for the full marketing function.
  4. Pricing architecture and revenue strategy — establish at the organizational level by integrating economic modeling, customer lifetime value analysis, and cross-functional margin objectives.
  5. Marketing systems and operational models — evaluate and redesign to improve efficiency and scalability, applying systems analysis principles across technology, process, and people dimensions.
  6. Executive-level stakeholder influence — exercise through compelling, evidence-based communications that align boards, C-suite leaders, and external partners around strategic marketing priorities.
  7. Adaptive marketing leadership — model and institutionalize by cultivating a culture of innovation, experimentation, and continuous learning across diverse and dynamic market conditions.
  8. Cross-enterprise product and commercial strategy — lead by coordinating marketing, product, sales, and finance executives to ensure coherent go-to-market execution at scale.
  9. Industry and regulatory landscape — monitor and interpret at the systems level to proactively reposition organizational marketing strategy ahead of market disruptions or policy shifts.
  10. Marketing technology ecosystem — champion adoption and governance of emerging platforms, data management systems, and AI-driven tools to sustain competitive analytical and creative advantage.

AI-at-Work Competency Framework

Sources:Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab.Jadhav & Danve, 2026Skill Automation Feasibility Index — Jadhav & Danve, 2026 (arXiv:2604.06906). Opens in new tab.WEF Skills TaxonomyWEF Skills Taxonomy 2021 — Building a Common Language for Skills at Work. Opens in new tab.

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Sources:Pathsmith™ Durable SkillsPathsmith™ Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
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Source anchors that ground each statement

Related titles
Account Supervisor · Brand Manager · Business Developer · Business Development Director · Business Development Manager · Category Manager · Channel Manager · Commercial Director · Commercial Lines Manager · Digital Marketing Manager · Digital Product Manager · Fashion Coordinator
RAPIDS apprenticeships
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O*NET skills
Reading ComprehensionSpeakingCritical ThinkingActive LearningSocial PerceptivenessActive ListeningMonitoringPersuasionJudgment and Decision MakingComplex Problem SolvingNegotiationSystems EvaluationTime ManagementCoordinationOperations AnalysisManagement of Personnel ResourcesSystems AnalysisWritingService OrientationLearning StrategiesInstructing
Knowledge domains
Sales and MarketingEnglish LanguageAdministration and ManagementCustomer and Personal ServiceCommunications and MediaComputers and ElectronicsMathematicsDesignEconomics and AccountingEducation and TrainingAdministrative
Abilities
Oral ExpressionOral ComprehensionWritten ComprehensionDeductive ReasoningWritten ExpressionInductive ReasoningSpeech ClarityFluency of IdeasProblem SensitivityOriginality
Work styles
InnovationLeadership OrientationAchievement OrientationAdaptabilitySelf-ConfidenceSocial Orientation
Technology
Document management softwareDevelopment environment softwareVideo creation and editing softwareGraphics or photo imaging softwareWeb page creation and editing softwareDesktop publishing softwareData base user interface and query softwareData base management system softwarePresentation softwareOperating system software
Tasks · seed anchors for statements
  1. Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  2. Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  3. Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  4. Develop pricing strategies, balancing firm objectives and customer satisfaction.
  5. Compile lists describing product or service offerings.
  6. Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  7. Consult with product development personnel on product specifications, such as design, color, or packaging.
  8. Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
CIP education codes
19.020319.090551.201152.140152.140252.140352.140452.149952.1910

Sources: O*NET v30.2 (CC BY 4.0), SkillsCrosswalk.com, LER.me®, Anthropic Economic Index, SAFI (Jadhav & Danve, 2026), WEF Skills Taxonomy 2021, Pathsmith™ Durable Skills Framework. © 2026 EBSCOed.