NSXNational Skills ExchangeSign in
Back to Framework

Media and Communication Workers, All Other

SOC 27-3099.00Job Zone —v.26.05

Context coveredThis framework covers media and communication professionals working across creative, editorial, digital, and client-facing contexts in advertising agencies, media production companies, and communications departments at Job Zone 3 preparation level.

Sources:O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.SkillsCrosswalkSkillsCrosswalk — O*NET enrichment + adjacency index. Opens in new tab.
Emerging
Entry / Apprentice
  1. Client requirements — gather and record under direct supervision during initial project intake meetings in a media production environment.
  2. Desktop publishing software — operate basic functions to format documents and layouts under guidance from a senior team member.
  3. Creative briefs — read and interpret to identify key deliverables before beginning assigned tasks in a communications department.
  4. Draft layouts — prepare using graphics or photo imaging software following established templates provided by a creative director.
  5. Active listening skills — apply during team briefings to capture accurate notes on project goals and client expectations.
  6. Document management software — organize and file project assets according to department naming and version-control conventions.
  7. Written copy — proofread for grammar and style errors using basic editorial checklists in a fast-paced media production setting.
  8. Department heads — communicate clearly when requesting clarification on assigned tasks across creative, copywriting, or production teams.
  9. Project deadlines and budget guidelines — follow as directed by a supervisor when completing routine media communication assignments.
  10. Video creation and editing software — perform basic import, trim, and export functions on assigned short-form content under supervision.
Developing
Mid-level / Established
  1. Design solutions — develop collaboratively with creative directors by contributing original concepts during brainstorming sessions for client campaigns.
  2. Final layouts — present to internal stakeholders for review, incorporating feedback to refine deliverables before client submission.
  3. Client accounts — manage day-to-day communications and project milestones while working within established budget and scheduling parameters.
  4. Graphics and photo imaging software — apply intermediate techniques to produce polished visual assets for print and digital media channels.
  5. Cross-departmental requirements — discuss and reconcile with art, copywriting, and production teams to ensure cohesive project execution.
  6. Web platform development software — update and maintain content on organizational websites in response to campaign and editorial schedules.
  7. Time management strategies — implement to balance multiple concurrent media projects without exceeding approved resource allocations.
  8. Marketing and communications principles — apply when selecting messaging approaches that align client objectives with target audience needs.
  9. Social perceptiveness — exercise when reading client or colleague reactions during presentations to adjust tone and messaging in real time.
  10. Video production workflows — coordinate editing tasks, including sequencing and audio syncing, for promotional or informational media content.
Proficient
Senior / Expert IC
  1. Client-ready design solutions — develop autonomously by translating complex briefs into strategic visual and written media deliverables.
  2. Final presentation packages — construct and deliver to clients, guiding approval discussions and negotiating revisions across multiple project formats.
  3. Full project portfolios — manage independently, maintaining on-time, on-budget delivery across simultaneous accounts in a competitive media environment.
  4. Creative, art, and production department leaders — engage proactively to align cross-functional contributions with overarching campaign objectives.
  5. Non-routine communication challenges — resolve by applying critical thinking and originality to devise novel approaches for complex client problems.
  6. Document management systems — architect and maintain for a project team, ensuring version integrity and accessibility of all media assets.
  7. Advanced desktop publishing and graphics workflows — integrate across tools to produce broadcast-quality publications and multi-platform content packages.
  8. Editorial and brand standards — enforce consistently across all written and visual outputs, coaching junior staff on quality expectations.
  9. Sales and marketing analytics — interpret to evaluate campaign effectiveness and adjust media communication strategies for improved client outcomes.
  10. Stakeholder presentations — lead with confidence, using oral expression and structured narratives to persuade senior clients and executive audiences.
Advanced
Lead / Principal / Executive
  1. Organizational creative direction — set by establishing media communication standards, brand voice guidelines, and visual identity frameworks across the enterprise.
  2. Strategic client relationships — cultivate at the executive level, translating long-term business goals into innovative media and communications campaigns.
  3. Departmental budgets and project pipelines — oversee at scale, allocating resources and prioritizing accounts to maximize organizational output and profitability.
  4. Emerging media technologies — evaluate and champion adoption of new video, publishing, and web platform tools that advance the organization's competitive position.
  5. Cross-functional leadership teams — convene and guide, aligning creative, production, copywriting, and client services divisions around unified campaign strategies.
  6. Talent development programs — design and implement to accelerate the growth of emerging and developing media communication professionals within the organization.
  7. Industry best practices and innovation — drive by synthesizing market trends, O*NET competency standards, and organizational learning into evolving workflow methodologies.
  8. High-stakes client presentations — orchestrate at the organizational level, representing the agency or department as principal spokesperson for major account decisions.
  9. Quality assurance frameworks — institute across all media output channels, establishing review protocols that uphold excellence in written, visual, and digital communications.
  10. Organizational culture of adaptability and achievement — model and foster by recognizing exemplary work, setting ambitious performance benchmarks, and mentoring senior practitioners.

AI-at-Work Competency Framework

Sources:Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab.Jadhav & Danve, 2026Skill Automation Feasibility Index — Jadhav & Danve, 2026 (arXiv:2604.06906). Opens in new tab.WEF Skills TaxonomyWEF Skills Taxonomy 2021 — Building a Common Language for Skills at Work. Opens in new tab.

A 4-level framework describing how a worker at each mastery level uses, directs, and evaluates AI tools in this occupation. Each statement cites its evidence inline. Subscribe for $19.99/mo to read the full framework — or sign in if you have a subscription.

  1. Emerging
  2. Developing
  3. Proficient
  4. Advanced
Monthly subscription · Stripe-hosted · unlocks AI-at-Work and Pathsmith™ Durable Skills across the full library

Pathsmith™ Durable Skills Framework

Sources:Pathsmith™ Durable SkillsPathsmith™ Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Subscriber feature

Ten durable-skill domains mapped to four proficiency levels for this occupation. Subscribe to unlock the full Pathsmith™ Durable Skills Framework across all 1,016 occupations.

Monthly subscription · Stripe-hosted · unlocks AI-at-Work and Pathsmith™ Durable Skills across the full library
Show O*NET source anchors38 anchors · skillscrosswalk.com

O*NET enrichment · skillscrosswalk.com

Suggest an O*NET correction

Source anchors that ground each statement

Related titles
Audience Coordinator · Audio-Visual Specialist · Continuity Manager · Graphologist · PA Announcer (Public Address Announcer) · Reader · Script Manager · Stage Technician · Train Announcer · Train Caller
RAPIDS apprenticeships
—
O*NET skills
Active ListeningSpeakingReading ComprehensionCritical ThinkingWritingSocial PerceptivenessJudgment and Decision MakingTime Management
Knowledge domains
English LanguageCommunications and MediaComputers and ElectronicsCustomer and Personal ServiceAdministration and ManagementSales and MarketingFine ArtsEducation and Training
Abilities
Oral ExpressionOral ComprehensionNear VisionWritten ComprehensionSpeech ClarityOriginality
Work styles
DependabilityAttention to DetailInnovationAdaptabilityAchievement OrientationSelf-Confidence
Technology
Document management softwareVideo creation and editing softwareGraphics or photo imaging softwareDesktop publishing softwareWeb platform development softwareOperating system software
Tasks · seed anchors for statements
  1. Work with creative directors to develop design solutions.
  2. Present final layouts to clients for approval.
  3. Manage own accounts and projects, working within budget and scheduling requirements.
  4. Confer with creative, art, copywriting, or production department heads to discuss client requirements and pres
CIP education codes
09.010109.070210.0105

Sources: O*NET v30.2 (CC BY 4.0), SkillsCrosswalk.com, LER.me®, Anthropic Economic Index, SAFI (Jadhav & Danve, 2026), WEF Skills Taxonomy 2021, Pathsmith™ Durable Skills Framework. © 2026 EBSCOed.