NSXNational Skills ExchangeSign in
Back to Framework

Sales and Related Workers, All Other

SOC 41-9099.00Job Zone —v.26.05

Context coveredThis framework covers retail and related sales environments where associates manage customer service, merchandise compliance, team coordination, and sales operations across storefront, showroom, and digital sales channels.

Sources:O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.SkillsCrosswalkSkillsCrosswalk — O*NET enrichment + adjacency index. Opens in new tab.
Emerging
Entry / Apprentice
  1. Customer greetings and initial inquiries — deliver courteously and consistently under supervisor guidance on a retail sales floor.
  2. Product pricing and display — inspect and verify accuracy under direct supervision in a storefront or showroom environment.
  3. Customer complaints — recognize and escalate promptly to a senior associate when resolution exceeds personal authority.
  4. Sales floor merchandise — confirm that items function as advertised by following a standard checklist provided by management.
  5. Cash receipts and point-of-sale transactions — reconcile basic totals under close oversight during end-of-shift procedures.
  6. Active listening techniques — apply during customer interactions to identify needs and relay information to senior staff.
  7. Internet browser software — use to look up product specifications and inventory data when assisting customers on the floor.
  8. Written communications — read and comprehend internal memos, product guides, and policy documents to support daily tasks.
  9. Sales activity logs — record customer interactions and outcomes accurately using document management software as directed.
  10. Basic mathematics — apply when calculating discounts, totals, or change amounts during routine sales transactions.
Developing
Mid-level / Established
  1. Customer service interactions — manage independently across greeting, inquiry, and complaint resolution in a moderate-traffic retail environment.
  2. Merchandise pricing and shelf displays — audit routinely and correct discrepancies without requiring supervisory intervention.
  3. Sales activity monitoring — track individual customer service quality indicators and flag recurring issues to management.
  4. Small sales team coordination — direct and support peers during busy periods, ensuring coverage and task completion on the floor.
  5. Persuasion and negotiation skills — apply during customer consultations to close sales and address objections in familiar product categories.
  6. Desktop publishing and graphics software — use to prepare promotional materials and simple visual displays supporting in-store campaigns.
  7. Inventory reconciliation — participate in regular stock counts and assist in identifying shrinkage or discrepancy patterns.
  8. Social perceptiveness — read customer cues and adjust communication style to improve satisfaction and conversion rates.
  9. Product knowledge — build and apply across assigned categories to provide accurate, confident recommendations to customers.
  10. Sales and marketing principles — apply foundational concepts when contributing to floor promotions and upselling strategies.
Proficient
Senior / Expert IC
  1. Customer service quality — oversee across the full sales floor, proactively identifying and resolving service gaps without managerial direction.
  2. Merchandise compliance — conduct thorough audits ensuring all goods are correctly priced, properly displayed, and perform as advertised.
  3. Employee sales activities — supervise and evaluate team members engaged in selling, inventory, and cash reconciliation in a multi-associate environment.
  4. Non-routine customer complaints — resolve independently using negotiation and critical thinking skills to achieve satisfactory outcomes.
  5. Sales performance data — analyze trends and generate actionable recommendations using document management and spreadsheet tools.
  6. Web page creation and editing software — use to update product listings and promotional content on company digital channels.
  7. Staffing and workflow — schedule and assign floor responsibilities to ensure adequate coverage during peak and off-peak periods.
  8. Economics and accounting knowledge — apply when interpreting sales margins, evaluating pricing strategies, and reporting financial results.
  9. Cross-functional coordination — liaise with purchasing, logistics, and marketing teams to align floor operations with broader business goals.
  10. Training delivery — coach new associates on customer service protocols, POS systems, and compliance standards in a structured on-the-job setting.
Advanced
Lead / Principal / Executive
  1. Organizational sales strategy — define and implement direction for the sales team aligned with company revenue and customer experience objectives.
  2. Performance standards — establish measurable benchmarks for customer service quality, merchandise compliance, and sales productivity across the operation.
  3. Team development — mentor developing and proficient associates through structured feedback, career planning, and progressive responsibility assignments.
  4. Policy and procedure design — author and update operational guidelines governing inventory, cash handling, and customer escalation processes.
  5. CAD and advanced software tools — champion adoption of technology solutions that improve merchandising layout, workflow efficiency, and reporting accuracy.
  6. Market and competitive intelligence — synthesize industry data and customer feedback to inform pricing, assortment, and promotional decisions at scale.
  7. Vendor and partner negotiations — lead high-stakes discussions with suppliers and service providers to secure favorable terms and quality standards.
  8. Budget and resource allocation — oversee departmental financial planning, balancing labor costs, inventory investment, and marketing spend.
  9. Organizational culture — model and reinforce values of dependability, achievement orientation, and customer-first service across all levels of the sales team.
  10. Stakeholder reporting — present sales operations outcomes, risk assessments, and strategic recommendations to executive leadership and external partners.

AI-at-Work Competency Framework

Sources:Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab.Jadhav & Danve, 2026Skill Automation Feasibility Index — Jadhav & Danve, 2026 (arXiv:2604.06906). Opens in new tab.WEF Skills TaxonomyWEF Skills Taxonomy 2021 — Building a Common Language for Skills at Work. Opens in new tab.
Subscriber feature

Authoritative source data identified for 998 occupations

How a worker at each mastery level uses, directs, and evaluates AI tools in this occupation. Each statement cites its evidence inline; click a citation chip to verify the source.

Emerging
  1. AI-assisted customer inquiry response — uses pre-built AI chat templates to draft replies to common customer questions, then reviews and personalizes the language before sending Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab..
  2. Product information lookup — queries an AI tool to retrieve pricing, features, or availability details quickly, cross-checking results against actual merchandise on the floor Jadhav & Danve, 2026Skill Automation Feasibility Index — Jadhav & Danve, 2026 (arXiv:2604.06906). Opens in new tab..
Developing
  1. Customer complaint drafting — delegates initial written responses to customer complaints to an AI assistant, editing for tone and accuracy before delivery to maintain service quality standards Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab. WEF Skills TaxonomyWEF Skills Taxonomy 2021 — Building a Common Language for Skills at Work. Opens in new tab..
  2. Sales activity summarization — directs an AI tool to compile daily sales reports and flag discrepancies in cash receipts or inventory counts, then verifies the output against physical records Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab..
  3. Promotional script preparation — uses AI to generate first-draft persuasion talking points for product promotions, refining the language to match the speaking style effective with the target customer base Jadhav & Danve, 2026Skill Automation Feasibility Index — Jadhav & Danve, 2026 (arXiv:2604.06906). Opens in new tab..
Proficient
  1. Merchandise display audit support — feeds product listing data into an AI tool to cross-check pricing and display accuracy across inventory, personally resolving flagged exceptions on the floor Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab. Jadhav & Danve, 2026Skill Automation Feasibility Index — Jadhav & Danve, 2026 (arXiv:2604.06906). Opens in new tab..
  2. Customer segmentation analysis — directs an AI assistant to analyze purchase patterns and surface actionable segments, then applies social perceptiveness and service orientation to tailor outreach strategies WEF Skills TaxonomyWEF Skills Taxonomy 2021 — Building a Common Language for Skills at Work. Opens in new tab..
  3. Employee performance monitoring — uses AI-generated sales activity dashboards to supervise staff performance, interpreting trend signals and delivering coaching conversations that require direct human judgment Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab. WEF Skills TaxonomyWEF Skills Taxonomy 2021 — Building a Common Language for Skills at Work. Opens in new tab..
  4. Multi-channel inquiry triage — deploys an AI routing tool to categorize and prioritize incoming customer inquiries by urgency, personally handling escalations that demand persuasion or nuanced listening Jadhav & Danve, 2026Skill Automation Feasibility Index — Jadhav & Danve, 2026 (arXiv:2604.06906). Opens in new tab..
Advanced
  1. AI workflow orchestration for sales operations — architects end-to-end AI-assisted processes covering customer response, inventory reconciliation, and sales monitoring, retaining authority over exception handling and interpersonal engagement Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab. WEF Skills TaxonomyWEF Skills Taxonomy 2021 — Building a Common Language for Skills at Work. Opens in new tab..
  2. Automation boundary governance — evaluates which sales and service tasks are handed off to AI versus kept with human staff, calibrating decisions against the occupation's mid-range automation feasibility and the requirement for real-time social perceptiveness Jadhav & Danve, 2026Skill Automation Feasibility Index — Jadhav & Danve, 2026 (arXiv:2604.06906). Opens in new tab. WEF Skills TaxonomyWEF Skills Taxonomy 2021 — Building a Common Language for Skills at Work. Opens in new tab..
  3. AI output quality assurance — establishes review checkpoints for AI-generated customer communications and reports, setting standards that prevent service failures while capturing the substantial time efficiencies AI delivers in this role Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab..
Evidence pack
AEI usage
Task observations: 768
Augment share: 76.8%
Time saved: 90.6%
AI autonomy: 3.06
SAFI positioning
Top skill: Speaking
Score: 48.5 / 100
Quadrant: Q2_ai_augmented
precision: exact
WEF cluster
Human-Technology Interaction
human_technology_interaction
Sources:Anthropic Economic IndexAnthropic Economic Index — release_2026_03_24. Opens in new tab.Jadhav & Danve, 2026Skill Automation Feasibility Index — Jadhav & Danve, 2026 (arXiv:2604.06906). Opens in new tab.WEF Skills TaxonomyWEF Skills Taxonomy 2021 — Building a Common Language for Skills at Work. Opens in new tab.

Pathsmith Durable Skills Framework

Sources:Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Subscriber feature

Ten durable-skill domains mapped to four proficiency/role levels for each occupation. Each statement is aligned to the Pathsmith taxonomy, derived from trusted grounding data and mapped to occupation-specific O*NET tasks and skills.

1Communication12 statements
Emerging
  1. Customer greeting — initiates welcoming interactions with customers entering the sales environment using basic scripted openers Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Product inquiry response — answers straightforward customer questions about merchandise features and pricing using provided reference materials O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Written record — documents basic sales transactions and customer complaints using standard forms and templates Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Developing
  1. Customer needs elicitation — asks targeted follow-up questions to clarify customer requirements and match them to available products or services Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Complaint resolution communication — explains return policies, exchange procedures, and resolution options to dissatisfied customers in clear, calm language O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Team briefing — conveys daily sales targets, promotional details, and procedural updates to sales staff during shift meetings Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Applying
  1. Persuasive product presentation — delivers tailored product demonstrations and value propositions that align merchandise benefits with individual customer priorities Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Multi-channel correspondence — composes professional written responses to customer inquiries and complaints across email, chat, and written channels with accuracy and appropriate tone Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Cross-functional reporting — communicates inventory discrepancies, sales performance data, and customer feedback to management and purchasing teams in structured reports O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Exceeding
  1. Sales narrative leadership — crafts and models compelling, audience-specific sales narratives that elevate team-wide customer engagement standards Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Escalation mediation — leads resolution of complex, high-stakes customer disputes by facilitating clear dialogue between customers, staff, and management Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Training communication design — develops communication scripts, templates, and coaching guides that standardize effective customer interaction practices across the sales team Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
2Leadership10 statements
Emerging
  1. Sales floor initiative — takes ownership of assigned customer interactions without requiring supervisor redirection during routine sales periods Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Peer support — assists fellow sales associates with locating merchandise, operating point-of-sale systems, or addressing basic customer questions Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Developing
  1. Shift coordination — organizes task assignments among sales associates during a shift to maintain floor coverage and customer service levels Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Sales associate guidance — provides on-the-spot coaching to newer team members on product knowledge, customer interaction, and sales techniques Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Applying
  1. Employee supervision — directs and evaluates sales staff performance in daily operations including sales activity, inventory reconciliation, and cash receipt handling Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Performance accountability — holds team members accountable to sales targets and service standards through consistent monitoring and constructive feedback Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Merchandising oversight — leads the team in ensuring merchandise is correctly priced, attractively displayed, and compliant with advertised claims O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Exceeding
  1. Sales culture cultivation — models and institutionalizes a high-performance, customer-first culture that sustains motivation and reduces turnover among sales staff Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Strategic sales leadership — sets directional sales priorities, allocates resources, and mentors emerging team leads to build organizational sales capacity Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Succession development — identifies high-potential sales associates and creates individualized development pathways that prepare them for supervisory roles Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
3Metacognition9 statements
Emerging
  1. Self-assessment — reflects on the outcome of individual customer interactions to identify what communication approaches were effective or ineffective Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Learning recognition — acknowledges gaps in product knowledge or sales technique after unsuccessful interactions and seeks out available resources Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Developing
  1. Sales strategy monitoring — tracks personal sales conversion patterns and adjusts approach mid-shift when initial techniques are not producing results Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Feedback integration — incorporates supervisor and peer feedback on customer handling into adjusted sales behaviors within subsequent interactions Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Applying
  1. Performance pattern analysis — systematically reviews personal and team sales data to identify recurring strengths and areas requiring strategic adjustment Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Adaptive learning planning — develops self-directed learning goals around product knowledge, negotiation, and customer psychology to close identified skill gaps Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  3. Bias recognition — identifies personal assumptions about customer preferences or buying intent that may be limiting sales effectiveness and adjusts approach accordingly Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Exceeding
  1. Team metacognitive coaching — facilitates structured reflection sessions with sales staff that build team-wide awareness of collective sales habits and improvement opportunities Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Strategic self-regulation — applies sophisticated self-monitoring to optimize personal performance under high-volume, high-pressure, or novel sales conditions Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
4Critical Thinking9 statements
Emerging
  1. Merchandise verification — checks product labeling, pricing tags, and promotional materials against advertised specifications to identify basic discrepancies O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Customer complaint assessment — identifies the core issue within a customer complaint by separating emotional expression from factual grievance Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Developing
  1. Sales data interpretation — analyzes daily sales reports to identify which products are underperforming and hypothesizes contributing factors Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Pricing discrepancy evaluation — investigates mismatched prices between shelf tags, point-of-sale systems, and advertised promotions to determine the source of error O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Applying
  1. Root cause analysis — traces the origin of recurring customer complaints or inventory errors through systematic evidence review and staff interviews Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Sales strategy evaluation — assesses the effectiveness of current promotional strategies by weighing conversion data against customer feedback and competitive context Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Risk identification — evaluates potential risks in new sales promotions, staffing changes, or vendor arrangements before implementation Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Exceeding
  1. Market trend reasoning — synthesizes customer behavioral data, sales patterns, and external market signals to form evidence-based recommendations for product mix or sales approach changes Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Policy critique — critically examines existing sales policies, return procedures, and pricing structures to identify logical inconsistencies or customer experience failures and proposes data-supported alternatives Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
5Collaboration9 statements
Emerging
  1. Team task participation — contributes to shared floor responsibilities such as restocking, customer queuing, and register backup without being explicitly directed each time Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Information sharing — relays relevant customer feedback and product availability issues to teammates during handoffs and shift transitions Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Developing
  1. Cross-role coordination — collaborates with stock room associates, cashiers, and supervisors to ensure seamless product availability and customer transaction completion Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Conflict navigation — addresses interpersonal disagreements with coworkers around task allocation or customer handling in a respectful, solution-oriented manner Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Applying
  1. Interdepartmental collaboration — works with purchasing, marketing, and operations teams to align promotional execution, inventory positioning, and customer service delivery Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Sales team cohesion — builds trust and shared accountability within the sales team by modeling cooperative behavior and recognizing peer contributions Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  3. Vendor relationship collaboration — coordinates with vendor representatives to ensure accurate product information, display compliance, and promotional alignment O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Exceeding
  1. Collaborative strategy development — leads cross-functional planning sessions that integrate perspectives from sales, marketing, and operations to produce unified go-to-market strategies Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Inclusive team dynamics — proactively addresses group dynamics that marginalize team members and builds inclusive participation norms that improve collective sales performance Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
6Character9 statements
Emerging
  1. Transaction integrity — handles cash, discounts, and promotional pricing honestly without manipulating records to personal advantage Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Punctuality and reliability — arrives to shifts on time, completes assigned responsibilities, and notifies supervisors of absences in advance Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Developing
  1. Ethical sales practice — presents product features and pricing accurately to customers without exaggerating claims or withholding material limitations Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Accountability acceptance — acknowledges personal errors in customer service or cash handling without deflecting blame to teammates or circumstances Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Applying
  1. Professional conduct — maintains respectful, composed demeanor with customers and colleagues even during high-traffic, high-pressure, or conflict-laden sales situations Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Confidentiality adherence — protects customer payment information, personal data, and proprietary sales performance data in accordance with organizational and legal standards Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  3. Equitable service delivery — provides consistent service quality to all customers regardless of appearance, communication style, or perceived purchasing intent Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Exceeding
  1. Ethical culture leadership — models and reinforces ethical sales standards across the team by addressing dishonest practices and rewarding integrity-driven behavior Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Organizational representation — serves as a brand ambassador whose consistent professionalism and integrity strengthens customer trust and organizational reputation Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
7Creativity9 statements
Emerging
  1. Display adaptation — suggests minor adjustments to merchandise presentation to improve visual appeal based on observed customer browsing behavior Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Customer engagement variation — experiments with different opening approaches when standard greeting scripts are not generating customer engagement Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Developing
  1. Promotional idea generation — proposes creative bundling, cross-selling, or event-based promotional concepts to supervisors to drive incremental sales Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Problem-solving improvisation — devises alternative customer solutions on the spot when standard product options do not meet a customer's expressed need Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Applying
  1. Merchandising innovation — designs product displays and floor layouts that maximize customer traffic flow, product visibility, and conversion rates Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Sales approach customization — develops individualized sales strategies for distinct customer segments based on observed behavioral patterns and purchase history Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Campaign concept contribution — collaborates with marketing stakeholders to generate creative in-store campaign concepts that align with seasonal trends and inventory priorities Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Exceeding
  1. Sales channel innovation — conceives and pilots new customer engagement models, sales formats, or loyalty mechanisms that expand revenue beyond existing approaches Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Creative problem leadership — guides the sales team through ambiguous or unprecedented challenges by facilitating divergent thinking and rapid prototyping of solutions Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
8Growth Mindset9 statements
Emerging
  1. Rejection resilience — reframes unsuccessful sales interactions as learning data rather than personal failure and returns to the next customer with renewed energy Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Feedback receptivity — receives supervisor and peer feedback on sales performance without defensiveness and identifies one concrete behavior to adjust Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Developing
  1. Skill stretch — voluntarily takes on unfamiliar product categories or customer segments to broaden sales versatility beyond current comfort zone Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Setback reframing — analyzes poor sales periods or difficult customer interactions for actionable insight rather than attributing outcomes solely to external factors Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Applying
  1. Continuous product learning — proactively deepens product knowledge through vendor briefings, trade publications, and peer exchange to sustain competitive sales performance Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Challenge pursuit — seeks out high-difficulty sales assignments, difficult customer accounts, or underperforming product lines as opportunities for professional development Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  3. Effort investment — applies sustained effort to mastering negotiation, upselling, and consultative selling techniques even when progress is incremental Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Exceeding
  1. Growth culture modeling — publicly normalizes learning from failure and celebrates effort-based improvement within the sales team to elevate collective performance mindset Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Developmental mentorship — designs individualized growth plans for sales associates that align personal aspirations with organizational skill needs and tracks progress over time Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
9Mindfulness9 statements
Emerging
  1. Customer presence — gives full, undivided attention to each customer interaction without allowing background distractions to diminish engagement quality Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Emotional recognition — identifies personal stress or frustration arising during difficult customer interactions before it affects tone or professionalism Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Developing
  1. Attentive listening — practices active listening during customer conversations by withholding judgment and maintaining focus on the customer's expressed and implied needs Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Stress self-regulation — applies brief grounding or breathing techniques between high-intensity customer interactions to maintain composure during peak sales periods Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Applying
  1. Intentional response — pauses to consider customer context and emotional state before choosing a response strategy during complaints or negotiations Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  2. Environmental awareness — monitors the sales floor atmosphere, customer wait times, and team energy levels with deliberate attention and adjusts priorities accordingly Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Nonverbal attunement — reads and responds to customer body language, facial cues, and tone shifts to gauge receptivity and adjust sales approach in real time Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Exceeding
  1. Team mindfulness facilitation — introduces structured practices that help the sales team maintain attentional focus and emotional regulation during sustained high-volume sales environments Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Strategic intentionality — applies moment-to-moment awareness of organizational priorities, team dynamics, and customer signals to make deliberate, high-impact leadership decisions on the sales floor Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
10Fortitude9 statements
Emerging
  1. Rejection persistence — continues engaging new customers with consistent energy after experiencing multiple unsuccessful sales attempts in a single shift Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Discomfort tolerance — remains in difficult customer conversations involving complaints or dissatisfaction rather than disengaging or escalating prematurely Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Developing
  1. High-volume endurance — sustains service quality and sales focus across extended shifts with high customer traffic without significant decline in performance Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Pressure navigation — maintains professional composure and sales effectiveness during periods of elevated organizational pressure such as seasonal peaks or inventory shortages Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Applying
  1. Sustained goal pursuit — persists in working toward individual and team sales targets through multi-week periods of underperformance without abandoning effort or strategy Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Adversity absorption — responds to sudden operational disruptions such as system outages, staffing shortfalls, or supply gaps by stabilizing team performance rather than withdrawing Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab. O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
  3. Courage in feedback — delivers difficult performance feedback to underperforming sales associates with directness and compassion even when interpersonal tension is anticipated Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Exceeding
  1. Organizational resilience leadership — guides the sales team through sustained periods of market disruption, organizational change, or performance crisis with steady resolve and strategic clarity Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
  2. Courageous advocacy — raises concerns about unethical pricing, discriminatory service practices, or unsafe working conditions to management despite personal or professional risk Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.
Sources:Pathsmith Durable SkillsPathsmith Durable Skills Framework — America Succeeds + CompTIA. Opens in new tab.O*NET v30.2O*NET Resource Center — Occupational Information Network, v30.2 (Sept 2025). Opens in new tab.
Show O*NET source anchors38 anchors · skillscrosswalk.com

O*NET enrichment · skillscrosswalk.com

Suggest an O*NET correction

Source anchors that ground each statement

Related titles
Advertisement Distributor · Apparel Stock Checker · Appraiser · Auctioneer · Automobile Locator · Bid Analyst · Blood Donor Recruiter · Bridal Consultant · Cemetery Counselor · Circulation Man · Coin Collector · Collector
RAPIDS apprenticeships
—
O*NET skills
SpeakingActive ListeningPersuasionSocial PerceptivenessService OrientationReading ComprehensionCritical ThinkingNegotiation
Knowledge domains
Customer and Personal ServiceSales and MarketingEnglish LanguageAdministration and ManagementMathematicsComputers and ElectronicsAdministrativeEconomics and Accounting
Abilities
Oral ExpressionOral ComprehensionSpeech ClaritySpeech RecognitionWritten ComprehensionNear Vision
Work styles
Social OrientationDependabilityPerseveranceSelf-ConfidenceAttention to DetailAchievement Orientation
Technology
Document management softwareGraphics or photo imaging softwareDesktop publishing softwareInternet browser softwareComputer aided design CAD softwareWeb page creation and editing software
Tasks · seed anchors for statements
  1. Provide customer service by greeting and assisting customers and responding to customer inquiries and complain
  2. Direct and supervise employees engaged in sales, inventory-taking, reconciling cash receipts, or in performing
  3. Examine merchandise to ensure that it is correctly priced and displayed and that it functions as advertised.
  4. Monitor sales activities to ensure that customers receive satisfactory service and quality goods.
CIP education codes
52.180352.180452.190152.1909

Sources: O*NET v30.2 (CC BY 4.0), SkillsCrosswalk.com, LER.me, Anthropic Economic Index, SAFI (Jadhav & Danve, 2026), WEF Skills Taxonomy 2021, Pathsmith Durable Skills Framework. © 2026 EBSCOed.